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Setting Up Real-Time Marketing—Basic

Siebel Real-Time Marketing uses the My Offers business component to select and display personalized offers to a customer. For example, the Featured Offers List Applet (based on the My Offer business component) appears on the Siebel eMarketing home page.

You might want a Call Center representative to provide the best offer to a customer at the end of a service contact. To accomplish this, you need to create a list or form based on the My Offer business component in Siebel Tools. For instructions about creating applets, see Siebel Tools Reference.

The My Offer business component finds qualified offers for a particular customer and arranges them by the standard or a specified sort order. In addition, offers can be filtered to return only those offers that match a customer's profile information. This section discusses the following topics:


 Siebel Marketing Guide 
 Published: 23 June 2003