Bookshelf v7.5.3: Using the eMarketing Offers Page

Siebel Marketing Guide > Setting Up and Using eMarketing >

Using the eMarketing Offers Page

The default home page for eMarketing is the Offers page. The center applet of this view contains the specific Web offer intended for each Web site visitor. The Offers page provides links to other views, including additional offers, product information, Web surveys, and account and contact profile information.

The Offers page has the following configurable applets:

Salutation. The salutation text that appears depends on the personalization rules that are applied for the user that accesses the page. After logging in, registered email recipients or Web users see a greeting customized with their name. An anonymous Web visitor's greeting says "Welcome!". You can change the salutation greeting text in the Personalization Administration views.

NOTE: When eMarketing is deployed as part of the eCustomer application (a bundle of eSales, eService and eMarketing), the user can see the Offers page (eMarketing home page) and the eCustomer home page. Because the eCustomer home page has a salutation greeting, the salutation greeting is suppressed in the Offers page (eMarketing home page).

The New User Link. You can set up the New User link that appears in the User Login applet to allow a Web site visitor to create a user ID and password for limited access to your eMarketing Web site. When a visitor clicks New User on the eMarketing home page, the registration views appear, allowing the visitor to complete their profile. The process is managed by a workflow business process that you can modify in Siebel Business Process Designer. For more information, see Siebel Business Process Designer Administration Guide.

NOTE: If a prospect registers, the prospect is automatically converted to a contact. After becoming a contact, responses captured for the prospect are not associated with the new contact record. For more information, see Security Guide for Siebel eBusiness Applications.

Web Offer. The center applet of the Offers page displays Web offer details. The applet contains the contents of the Web offer presented to the visitor. The Offer that appears is determined in the following ways:

The offer details are based on the Web-offer link that the visitor selects in an email.

The offer details are based on how Siebel Personalization or Real-Time Marketing sort the offers in the Featured Offers applet. Details for the top offer in the Featured Offers applet are automatically presented in the center applet.

NOTE: The Featured Offers area will be empty if no featured offers exist.

Recommended Products. This applet contains a list of recommended products, customized for each user based on that user's Web profile attributes. This list can be modified using the Personalization Administration views. Unidentified users will see a default listing.

Featured Offers. This applet displays every Web offer for which the contact or prospect is eligible. When a visitor logs onto a Web site and clicks the Request More Information or Request Call Back link, the response is captured for the default campaign and offer.

Web-offer types include the following:

Web offers associated with the default campaign. When you specify a default campaign, the offers associated with that campaign appear in the Featured Offers list. The default campaign does not need to be loaded with campaign contacts and prospects. However, the campaign and associated Web offers must have active dates and the Inbound Active flag must be checked. For more information about selecting a default campaign, see

Web offers associated with other active campaigns. These have been loaded with contacts and prospects. The offers must have active dates and the Inbound Active flag must be checked. Only those contacts and prospects will see these Web offers in the Featured Offers applet.

For more information about setting the default campaign or default offer, see Setting Up a Default Campaign and Default Offer.

NOTE: You can control what appears in the Featured Offers applet using Siebel Real-Time Marketing rules. For additional information, see Sorting and Filtering By Scores Using Decision Broker.

Information. This applet contains hyperlinks to the following applets in the Information page:

Downloads.

Send Product Information.

Request a Call.

For more information about these applets, see Using the eMarketing Information Page.

Do you have another offer? After the user types the offer code and source code in these required fields and then clicks OK, that Web offer appears and a response is automatically created.