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Pricing Administration Guide > Creating Promotions and Deals > The Process of Creating Promotions >
Creating a Corporate Promotion
Corporate promotions are company-wide promotions of products. Corporate marketing managers and brand managers can create corporate promotions for products.
The corporate promotion is a template that account managers can use as the basis of account promotions
For example, a corporate marketing manager for an electronics company may create a corporate promotion for the launch of a new PC in North America during the first month that it is available. Then an account manager can use the information in this corporate promotion to create account promotions for his own accounts.
Corporate promotions provide information such as objective of the promotion and the period of the promotion, which account managers can use to create promotions for their accounts.
NOTE: Creating corporate promotions is optional. Account promotions do not need to be based on corporate promotions.
To create a corporate promotions
- From the application-level menu, choose View > Site Map > Promotions Administration > Corporate Promotions.
- In the Corporate Promotions list, click New.
- In the new record and the More Info dialog box, enter the enter the information described in Table 13.
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Pricing Administration Guide Published: 18 April 2003 |