Contents

Title and Copyright Information

Preface

• Audience
• Documentation Accessibility
• Related Documents
• Conventions

Part I Getting Started

1 Installation of Oracle RTD Base Application Modules

• 1.1 Installation Steps

2 Overview of Oracle Real-Time Decisions

• 2.1 Introduction to the Oracle RTD Decision Process
• 2.2 Integration Points Between External Applications and Oracle RTD
• 2.3 Overview of Oracle RTD Integration with External Applications
• 2.4 The Oracle RTD Decision Process
• 2.5 More About the Oracle RTD Decision Process Elements
  • 2.5.1 Performance Goals
  • 2.5.2 Decisions
  • 2.5.3 Choice Groups and Choices
  • 2.5.4 Eligibility Rules
  • 2.5.5 Filtering Rules
  • 2.5.6 Scoring Rules
  • 2.5.7 Models
    • 2.5.7.1 Model Usage Summary
    • 2.5.7.2 Choice Models
    • 2.5.7.3 Choice Event Models
• 2.6 General Oracle RTD Elements and Features
  • 2.6.1 Data Sources
  • 2.6.2 Entities
  • 2.6.3 Functions
• 2.7 Oracle RTD Inline Services
• 2.8 Introduction to Oracle RTD Decision Studio
• 2.9 Analytic Reports and the Oracle RTD Decision Center

Part II Base E-Commerce Inline Service

3 Base E-Commerce Inline Service Elements

• 3.1 Introduction to the Base E-Commerce Inline Service
• 3.2 Entity Logical Model
• 3.3 Choices Groups and Choices
  • 3.3.1 Offer-Oriented Choices
  • 3.3.2 Interaction-Oriented Choices
  • 3.3.3 Informants Usage with Offer-Oriented and Transaction-Oriented Choices
• 3.4 Inline Service Advisors
  • 3.4.1 Decisioning Advisors
    • 3.4.1.1 Get Upsell Offers
    • 3.4.1.2 Get Cross Sell Offers
    • 3.4.1.3 Get Promotions
    • 3.4.1.4 Get Advertisements
    • 3.4.1.5 Get Offers
  • 3.4.2 Analysis Advisors
    • 3.4.2.1 Get Abandonment Propensity
    • 3.4.2.2 Get Likely Web Action
    • 3.4.2.3 Get Likely Web Duration
    • 3.4.2.4 Get Web Support Types
• 3.5 Inline Service Informants
  • 3.5.1 Initiate Session
  • 3.5.2 Identify Customer
  • 3.5.3 Page Turn
  • 3.5.4 Performed Search
  • 3.5.5 Customer Action
  • 3.5.6 Added To Cart
  • 3.5.7 Offer Response
  • 3.5.8 Web Support Feedback
  • 3.5.9 Close Session
• 3.6 Inline Service Entities
  • 3.6.1 Session Entity
  • 3.6.2 Ad Entity
  • 3.6.3 Ad List Entity
  • 3.6.4 Agent Interaction Entity
  • 3.6.5 Campaign Entity
  • 3.6.6 Campaign History Entity
  • 3.6.7 Campaign Item Entity
  • 3.6.8 Cart Item Entity
  • 3.6.9 Clicked Ad Entity
  • 3.6.10 Clicked Promotion Entity
  • 3.6.11 Cross Sell Product List Entity
  • 3.6.12 Current Web Interaction Entity
  • 3.6.13 Customer Entity
  • 3.6.14 Interaction History Entity
  • 3.6.15 Organization Entity
  • 3.6.16 Person Entity
  • 3.6.17 Product Entity
  • 3.6.18 Promoted Item Entity
  • 3.6.19 Promotion Entity
  • 3.6.20 Promotion List Entity
  • 3.6.21 Purchased Item Entity
  • 3.6.22 Purchase History Entity
  • 3.6.23 Rank Offers Entity
  • 3.6.24 Search Entity
  • 3.6.25 Up Sell Product List Entity
  • 3.6.26 Web Action Entity
  • 3.6.27 Web Interaction Entity
    • 3.6.27.1 Derivation of Web Interaction Attributes in Referencing Entities
  • 3.6.28 Web Page Entity
• 3.7 Inline Service Functions

4 Configuring the Base E-Commerce Inline Service

• 4.1 Aligning Your Business Flow with Oracle RTD
• 4.2 Integrating Oracle RTD with the Customer Front End
• 4.3 Mapping Entity Attributes to Customer Data Sources
• 4.4 Adding Additional Logic as Necessary