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Scenario for Managing Households

This topic gives one example of how household management might be used. You might use household management differently, depending on your business model.

Call center agents commonly use the Households screen in a business-to-consumer setting. Viewing household information allows for cross-selling, upselling, and sell-through opportunities. Combined with Oracle's Siebel Marketing and Oracle Business Intelligence, the Households screen provides the basis for consumer segmentation and analysis.

The Households screen displays market segment information about the household as a whole and a summary of information about the individual contacts who are household members. Call center agents use the Households screen to identify and capture demographic information about a household, and also to review assets, products, activities, and contact information associated with the household. This information helps the agent assess the customer's data and history to better meet the customer's needs.