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Siebel Applications Administration Guide > Target Account Selling > Developing Strategy with TAS Competitive AnalysisThe Competitive Analysis view helps sales professionals to develop competitive strategy. For each competitor, the sales team can evaluate strengths and weaknesses and anticipate the competitor's strategy. The view also help the sales team to assess its own position against the competitor and to refine its strategy to win the deal. Use the TAS Coach to help you establish your sales strategy. TAS Coach provides recommendations that are based on the information you enter. NOTE: If you use the TAS Coach to refine your strategy, enter information in the Our Competitive Strategy field. If you are analyzing a competitor's strategy, enter the information in the Competitors list. When you determine your strategy, enter a summary in the Our Competitive Strategy text field in the Competitive Analysis view. This task is a step in Process of Managing Target Account Selling. To add competitive analysis information
Using the TAS Coach for Competitive AnalysisThe TAS Coach can help you develop a competitive strategy after you have completed the TAS Assessment for your company and competitors. You can also answer TAS Coach questions from your competitors' perspective to help you anticipate the strategy that competitors are likely to take. You might need to refer to your assessment criteria ratings during a TAS Coach session, and might want to review or print the assessments. Figure 19 shows the TAS Coach screen. To use the TAS Coach for competitive analysis
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