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Key Features of Siebel Communications


Table 2 describes how Siebel Communications and Oracle's Siebel Media provide solutions for key business issues.

Table 2. Siebel Communications and Siebel Media Solutions for Key Business Issues
Business Issue
Siebel Communications and Siebel Media Solutions

Account and Premises management

  • Management of accounts through multilevel account hierarchies that are based on complex account relationships
  • Independent management of service accounts and billing accounts
  • Tracking of physical facilities and network delivery points through premises records
  • Tracking of meters at service points
  • Management of account and customer information through profiles

Agreement management

  • Automated production of agreements from accepted quotes
  • Coordination of pricing information
  • Assigning of standard terms, conditions, and features
  • Tracking to make sure that agreements and service entitlements are fulfilled

Audit trail

  • Creation of a history of all the changes that have been made to various kinds of information
  • Records show who has accessed an item, what operation has been performed, when it was performed, and how the value was changed
  • Useful for maintaining security, examining the history of a particular record, and documenting modifications for future analysis and record-keeping

Billing management

  • Integration with back-office billing applications
  • Query and display of billing information
  • Management of payment information, payment plans, bill adjustments, and bill profiles

Call center optimization

  • Single desktop to manage multiple types of customer interactions
  • Integrated Web and Interactive Voice Response (IVR) self-service functionality

Credit management

  • Integration with a back-office credit application
  • Management of credit alerts
  • Notification of customers who are delinquent in payments

Customer acquisition

  • Analytical tools for segmenting prospects and developing targeted campaigns
  • Campaign management tools for developing and executing multichannel campaigns
  • Prebuilt performance analysis tools
  • Call scripting (providing text that uses proactive selling and retention techniques for employees to use when speaking with customers)
  • Territory assignment, lead scoring, and routing

Customer and partner applications

  • Oracle's Siebel Partner Relationship Management, which allows your company to turn channel partners into an extended, virtual sales and service organization through the Internet
  • Oracle's Siebel eService, which allows your customers to create and track their own trouble tickets and service requests, and to search for answers to frequently asked questions (FAQs), through the Internet
  • Oracle's Siebel eSales, which allows your customers to use the Internet to browse through your company's products and services, and to configure and purchase them

Customer retention

  • Customer profile that is shared throughout the enterprise
  • Profile analysis to predict customer churn
  • Generation of win-back actions
  • Sales tools that increase sales effectiveness and maximize time spent building relationships
  • Tools for marketing analysis, campaign development, and execution

Equipment and infrastructure

  • Management of physical assets available at a customer site
  • Tracking of equipment sales to accounts
  • Management of meters and assets

Fraud management

  • Integration with a back-office fraud management application
  • Management of fraud alerts
  • Definition of relevant thresholds for customer fraud profiles
  • Classification of customer accounts to indicate the likelihood of fraud
  • Management of customer accounts that are either late in settlement or delinquent

Order configuration and management

  • Oracle's Siebel Configurator, which automates the generation of quotes and sales orders
  • Tracking of relationships between sales, sales orders, and work orders
  • Definition of process rules and automatic escalation of open sales orders
  • Use of product classes and attributes, and product bundles in generating sales orders
  • Provisioning of sales orders through work orders

Pricing management

  • A set of tools for defining pricing adjustments and the conditions under which they are applied
  • An engine that evaluates condition statements and determines which pricing adjustments to apply
  • A testing area that allows assessment of the pricing adjustments
  • Integration with end-user interfaces such as Quotes, Orders, Oracle's Siebel eSales, Oracle's Siebel Partner Relationship Management, and Oracle's Siebel Configurator

Oracle's Siebel Marketing

  • Analysis of customer information and measurement of campaign results with eIntelligence
  • Creation and execution of targeted marketing campaigns
  • Internet marketing with eMarketing: Integrated email campaigns, customized Web offers, personalized Web pages, Internet newsletters, and Internet surveys

Third-party and legacy integration

  • Prebuilt Web services that provide interfaces to leading Operating System Software (OSS) and Enterprise Resource Planning (ERP) applications
  • Integration mapping tools for cross-application process integration
  • Oracle's Siebel Enterprise Integration Manager (EIM), which allows bidirectional data exchange and synchronization
  • Performing credit verification and address validation
  • Maintenance of billing accounts through an external billing application

Trouble ticket and service request management

  • A means of logging, assigning, managing, and resolving customers' problems, including network problems or outages affecting customers
  • Online solutions search capability
  • Proactive customer notifications through email, pager, fax, and Internet
  • Automatic escalation of overdue trouble tickets and service requests
  • Integration with external outage management applications

Upselling and cross-selling

  • Scripting engine that identifies upsell and cross-sell opportunities with every customer contact
  • Product configuration that prompts the salesperson to propose high-margin services
  • Integrated asset management that provides information about configuration at each service location

Usage, billing, and service detail

  • Access to customer usage and service information
  • Summary customer data for account analysis
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