Siebel Consumer Goods Guide > Trade Promotions > Process of Simulating High-Level Promotions and Account Promotions (End User) >

Importing and Copying Lift Factors

Lift factors indicate the expected sales volume increase when you promote a category or product for an account during a certain time period with a specific promotional tactic. Lift factors are product-specific and category-specific. You can obtain lift factor information from a third-party syndicated data provider.

You must import and store lift factors into the product lift factor table (S_PROD_LFT_FACTOR) and category lift factor table (S_CATG_LFT_FACTOR) in the Siebel Consumer Goods application to perform simulations. To import lift factors, use Siebel Enterprise Integration Manager (EIM). For more information, see Siebel Enterprise Integration Manager Administration Guide. You can also copy imported lift factor data, and then change this data to accommodate your business.

Simulations use lift factors to calculate incremental volumes that are attributable to high-level promotions and account promotions. A simulation for a high-level promotion obtains lift factors using the following data:

• The category and account for the high-level promotion
• The time period and promotional tactics that you designate for that high-level promotion

This task is a step in Process of Simulating High-Level Promotions and Account Promotions (End User).

To copy a lift factor

1. Navigate to the Lift Factors screen, then the Product Lift Factor List view or the Category Lift Factor List view.
2. Select a lift factor.
3. Click Menu, and select Copy Record.

   A copy of the lift factor is created in the lift factors list.