Bookshelf Home | Contents | Index | PDF |
Siebel Consumer Goods Guide > Trade Promotions > Process of Simulating High-Level Promotions and Account Promotions (End User) > Simulating the Results for High-Level Promotions for Account PromotionsAccount managers can simulate the results for high-level promotions for account promotions to determine the viability of the high-level promotions. They perform a simulation to evaluate the incremental sales volume that a high-level promotion will generate based on promoted category data that they enter in the Consumer Goods application. Before they begin the simulation, they must import lift factors for categories. For more information, see Importing and Copying Lift Factors. Also, the Est Baseline Volume field for the high-level promotion must contain data. For more information about this field, see Est Baseline Volume. After you simulate the results of a high-level promotion, the applicable lift factor for the simulation appears in the Lift Factor field in the high-level promotion. If multiple lift factors apply to a category, then the lift factor in the high-level promotion is an average of these multiple lift factors. If no lift factors apply to a category, then the lift factor in the high-level promotion is the lift factor for the next available category from a higher level in the category hierarchy. The following calculation determines the values that the simulation populates in the Est Incremental Volume field in the High-Level Planning view: Est Baseline Volume [for the high-level promotion] multiplied by (% ACV Promoted [for the high-level promotion] divided by 100) multiplied by (Lift Factor [for the high-level promotion] divided by 100) This task is a step in Process of Simulating High-Level Promotions and Account Promotions (End User). To simulate the results for a high-level promotion
|
Siebel Consumer Goods Guide | Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Legal Notices. | |