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Defining Loyalty Products, Price Lists, and Catalogs

Any item that can give a member points or that a member can use points to purchase must be defined as a product. This topic only covers Loyalty features of product administration, which must be used together with the other features of the Administration - Product screen when you define products. For information about setting up products, see Siebel Product Administration Guide.

You must define pricing for products. For information about setting up pricing for products, see Siebel Pricing Administration Guide.

After defining the products and their prices, you create catalogs of these products, which are used by salespeople and member service representatives to sell the product, and by members who purchase the product through the Web. For more information about creating catalogs, see Siebel Order Management Guide.

In some cases, you must define some items as products that are not normally thought of as products:

• If you create action-based bonuses that give members points for enrolling in a program, then you must create a product to be associated with this accrual transaction. For more information, see Example of Creating an Action-Based Bonus.
• If a member can purchase points with currency, then you must create products to enable this functionality. For example, if members can purchase points in blocks of 1,000, 3,000 and 5,000, then three products would be created. Each product, when purchased with currency, would credit the member with the respective number of points.
• Airline companies define every possible Airport Code pair as a separate product. Each of these pairs must have a base price defined in a price list. Each pair can also have discounts, defined in Siebel Pricer. For information about defining airport codes, see Defining Loyalty Airport and City Codes.

Defining Loyalty Features of Products

In addition to the usual tasks for defining products, there are special fields used in loyalty products that the loyalty administrator and the product administrator must work together to define.

These fields control:

• How many points a member earns for purchasing a product. For more information, see Defining Loyalty Points Earned for Purchasing Products.
• How many points are required to redeem a product. For more information, see Setting Up Products for Redemption by Siebel Loyalty