Siebel Loyalty Administration Guide > Setting Up Siebel Loyalty Promotions > About Adding Marketing Information to Loyalty Promotions >

Integrating Promotions with External Target Lists

You can use Oracle's Siebel Marketing to integrate your existing loyalty promotions with external target lists. This integration enables users to run a promotion for a specific list of members. The list can be generated using marketing segmentation and then can be used to enroll or make members eligible for a specific promotion in Loyalty.

In Oracle's Siebel Marketing, use the Campaign Management and the Design views to add related events to a campaign. You can also create enrollment and eligibility buttons for a specific loyalty promotion in an existing campaign. For more information regarding Campaign Management, see the Siebel Marketing User Guide.