Siebel Marketing Installation and Administration Guide > Designing Marketing Campaign Load Formats >
Creating and Testing Campaign Load Formats
Campaign load formats define the way campaign-related data is copied from a marketing data source into the Siebel transactional database for launching a campaign. You must define campaign load formats for your marketing data sources before you can use Siebel Business Application Integration (EAI) technology to import this information. For example, contact information such as first and last name, phone number, and email address can be brought into the Siebel database during campaign load only if you define campaign load formats for this data. The Campaign Load workflow process is used to manage the load process.
For information about creating a campaign load format for the Siebel Data Warehouse, see Examples of Recommended Campaign Load Mappings.
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