Siebel Marketing Installation and Administration Guide > Installing and Administering Siebel Marketing >

Creating Marketing Seed Data

After you install the Marketing application, there are some optional seed data that can be created to support various business processes. This topic contains the following tasks:

• Creating Marketing Regions
• Creating Marketing Activity Templates
• Creating and Using Marketing Activity Plans

Creating Marketing Regions

Marketing regions provide a way to organize the marketing plans and tactics in your organization. Additionally, using regions can generate more detailed Marketing reports and rollups in Oracle Business Intelligence Publisher.

You can define marketing regions according to any set of parent child relationships that you require. Although there is no limit to the number of layers you can create in your hierarchy, marketing Business Intelligence only supports a hierarchy that is a maximum of 10 layers deep. You can implement a marketing region hierarchy by making one region the child of another region. The following example shows a simple regional hierarchy:

Worldwide

North America

EMEA

Latin America

Asia Pacific

To create marketing regions

1. Navigate to the Administration - Location screen, then the Regions view.
2. In the Regions list, create a new record.
3. Enter the Region name and description.
4. Be sure to set the Type as Marketing Region.
5. If this region is a child of another region, select the Parent Region in the Parent Region field.
6. Save the record.
7. Repeat Step 2 through Step 6 for each region in the hierarchy.

Creating Marketing Activity Templates

Activity Templates provide a convenient way for users to quickly assign a set of milestones and activities to a program or campaign. For instructions about how to create activity templates, see Siebel Applications Administration Guide. For instructions about updating Activity Templates from prior releases, see the activity plan topic in Siebel Database Upgrade Guide.

NOTE:  When you create Marketing activity templates, be sure to set the type of the template to the name of the main marketing business components, for example Program Container and Campaign.

Creating and Using Marketing Activity Plans

Activity Plans associate preconfigured planning and milestone activities and tasks with a template (activity plan). Users can assign the templates to marketing programs and campaigns. This creates one or more activities that are associated with a campaign or a program.

NOTE:  Activities are not created for contact records that are loaded into a campaign.

Activity Plans can be designed to help you plan the marketing program or campaign or execute it. Before you link an activity plan to your campaign, you must create activity templates or customize existing templates to reflect your business process and needs. Use templates to define a generic set of activities that can be reused.

For example, a marketing department production manager can design an activity plan template called Direct Mail that contains regularly scheduled campaign planning activities (meetings with creative or budgetary staff) and start tasks (such as generating an export list according to segmentation criteria). Using the Campaign Activity Plans view the manager can associate the activity plan template to the current campaign and then assign resources, define priorities and status and so on to each predefined task, adding comments where necessary.

If your marketing program or campaign has a combination of planning and start activities, you can create two activity plans, one for planning and one for execution tasks, and assign them both to the program or campaign.