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Roadmap for Executing Marketing Programs from Start to Finish

This topic outlines the roadmap for executing a a marketing program (multistage campaigns). For information about executing a stand-alone campaign, see Roadmap for Executing Stand-Alone Campaigns from Start to Finish.

To execute a marketing program, you must complete the following tasks:

1. Create a marketing program.

   See Designing Marketing Programs.

2. Create your target segments for each campaign.

   See Oracle Marketing Segmentation Guide.

3. Create offers and treatments.

   See Creating and Using Offers and Treatments.

4. Plan response handling.

   See About Using Response Management.

5. (Optional) Set up waves.

   See Setting Up Waves for Campaign Loads.

6. Launch the program.

   See Launching Programs and Campaigns.

7. Load the campaigns manually or schedule the stage for automatic execution.

   To load campaigns, see Launching Campaigns Manually. To schedule a stage, see Scheduling a Stage Execution and Editing a Schedule.