Siebel Marketing User Guide > Launching Programs and Campaigns > Displaying Campaign Charts in Siebel Campaigns >

Displaying Opportunity Revenue Analyses

You can display opportunity revenue analyses on two charts:

• Opportunity Revenue Analysis Chart
• Opportunity Revenue Analysis by Employee Chart

Opportunity Revenue Analysis Chart

The Opportunity Revenue Analysis chart displays the campaign's Number of Opportunities and the Expected Revenue for those Opportunities. The left axis is Opportunity Revenue and the bar chart corresponds to Revenue. The right axis is the Number of Opportunities and the line chart corresponds to Revenue.

When using the chart, Opportunity Revenue Analysis by Campaign, only campaigns set to response type Response are used to create the chart.

This chart displays the relationship between the amount of revenue and the number of opportunities for campaigns. For example, a campaign administrator can use the chart to identify campaigns that are generating a high volume of opportunities but have a low potential for revenue and campaigns which generate a smaller number of opportunities but have a higher potential revenue for each opportunity.

Before generating the chart, navigate to the Opportunities screen and make sure that the Revenue field contains a value for each opportunity associated with the campaign.

Displaying Opportunity Revenue Analysis by Employee Charts

The Opportunity Revenue Analysis by Employee chart shows the number of Opportunities and the potential revenue for opportunities for each employee. This chart displays information in the same way as the Opportunity Revenue Analysis chart, but it targets employees in the analysis.

The following procedure shows how to prepare for generating the Opportunity Revenue Analysis by Employee chart.

To prepare for generating the Opportunity Revenue Analysis by Employee chart

1. Navigate to the Opportunities screen.
2. Select an opportunity associated with the campaign.
3. Make sure that the Revenue contains a value.
4. In the Sales Team field, enter the User ID of the agent generating the opportunity.