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About Creating Leads from Social Media Data

You can integrate Siebel Marketing with Oracle Social Relationship Management (Oracle SRM) cloud services to capture leads from information provided by individuals on social platforms, such as Facebook, and to make Siebel Marketing campaign data available to Oracle SRM cloud services. This topic provides an overview of the Siebel Web services that enable this integration.

NOTE:  The functionality described in this topic requires that you install Siebel CRM Release 8.1.1.10 or later, or 8.2.2.4 or later. For information, see the applicable Siebel Maintenance Release Guide on My Oracle Support.

The following Web services can be used to integrate Siebel Marketing with Oracle SRM cloud services:

• CreateLeads Web service

  The CreateLeads Web service is used to create leads in Siebel Marketing from information about an individual gathered by Oracle SRM cloud services from social posts, social forms, and other social interactions. When creating a lead using data about an individual derived from social networking sites, the CreateLeads Web service performs the following steps:

  1. Checks if a Siebel contact record exists for the individual in Siebel Marketing and, if it does not, creates a new contact record.
  2. Creates a social media profile for the Siebel contact, if a social media profile does not already exist.

     Social media profile information can be viewed by navigating to the Contacts tab, selecting the new contact from the Contacts list, then selecting the Social Profile tab.

  3. Creates a lead for the Siebel contact, if a lead for the contact does not already exist.
  4. If social post information is passed from the Oracle SRM cloud service for the new lead, then this data is stored in Siebel Marketing. This information can be viewed by navigating to the Leads tab, selecting the new lead, then selecting the Social Media tab.
• GetCampaigns Web service

  The GetCampaigns Web service is used to retrieve information about specific campaigns defined in Siebel Marketing and to make this information available to Oracle SRM cloud services. You can then associate the campaign with online surveys or forms created in the Oracle SRM service, which allows leads created from the survey or form data to be associated with the Siebel Marketing campaign.

For detailed information on the GetCampaigns Web service and the CreateLeads Web service, see Siebel CRM Web Services Reference and Siebel CRM Social Media Guide.