This chapter describes how to set up and use Oracle's Siebel Web Marketing. It includes the following topics:

• About Siebel Web Marketing
• Web Marketing and Web Site Visitors
• Requirements for Installing Siebel Web Marketing
• Control of User Access to the Web Marketing Web Site
• Default Responsibilities and Users for Web Marketing
• Assigning Default Campaigns and Default Offers
• Use of Siebel Personalization with Web Marketing
• Customization of the Web Marketing User Interface
• About Web Surveys and Landing Sites
• Extending Survey Field Mapping