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Assigning Default Campaigns and Default Offers

Assigning a default campaign and a default offer is part of the Web Marketing setup process. An offer associated with the default campaign can be designated as the default offer. The default campaign and default offer determine which offers are presented to the customer during that customer's Web Marketing session. These offers appear in addition to any targeted offers such as an embedded link in an email offer.

To assign a default campaign and a default offer, perform the following procedure.

To assign a default campaign and a default offer

1. Navigate to Administration - Application, then the System Preferences view.
2. To assign a default campaign, enter a campaign code in the Default Campaign Source Code field.

   CAUTION:  The default campaign must be a campaign, not a campaign plan. If you associate the default campaign with the campaign plan, then the response records from your campaign are not associated correctly.

3. To assign a default offer, in the Default Offer Code field, enter a valid treatment code.

   The treatment code specified must be for a treatment that is associated with an offer which is, in turn, associated with the default campaign specified in Step 2.

For more information about default offers and default campaigns, review the Featured Offers topic in Web Marketing Offers Page.