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Siebel Marketing User Guide > Creating and Using Offers and Treatments > About Using Personalization Categories When Editing Treatments > Selecting a Personalization Format for an Email TreatmentWhen you create an email treatment, the values for the Email Marketing Server and Personalization Format are set based on settings established by your administrator. The default value for the Personalization Format field is Default Merge Fields. If the field value is not a path name, then the available merge fields come from the Campaign Recipient business component user property. Otherwise, the columns in the report identified by the path are displayed in the Merge Fields picklist. You can change the default value for this field by using the Email Personalization Format server parameter for your object manager. The following procedure shows how to select a Personalization Format (merge fields) for an email treatment. To select a Personalization Format (merge fields) for an email treatment
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