Siebel Marketing User Guide > Creating and Using Offers and Treatments >

About Creating Conditional Content in Treatments

There are two personalization elements that can be used to generate conditional content within an email treatment. Each of these is made up of the following personalization elements:

• If-Then-Else. Determines whether or not a block of text or HTML is removed from an outgoing email by verifying if a Merge field value is defined. The merge field is defined if it is not an empty string or, for numeric merge fields, if it is not a value of 0 (zero). For more information, see About the If-Then Personalization Element.
  • If the merge field is defined, then the block of text or HTML remains in the outgoing email.
  • If the merge field is not defined, then the block of text or HTML is removed from the outgoing email.
• Named Blocks. Used to decide whether or not to insert a block of text or HTML into an outgoing email by comparing one string with another. For more information, see About the Named Blocks Personalization Element.
  • If the two strings are identical, then the block is inserted.
  • If the two strings are not identical, then the block is not inserted.

The components of these personalization elements must be placed in the correct locations in the text or HTML email treatment or an error occurs.