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About Using Siebel Marketing with Social Media

Siebel Marketing provides functionality that allows you to use social media channels to complement and enhance your marketing campaigns. There are two aspects to this functionality:

• Siebel Marketing can be integrated with social relationship management systems using the Social Media Service Web service. Using the Social Media Service, you can:
  • Capture leads for a campaign based on an individual's social interactions.
  • Capture social media post data for the new lead and save it in Siebel Marketing.
  • Make Siebel Marketing campaigns available to external social relationship management systems.
• Social media channels can also be integrated into marketing campaigns. When defining email treatments, Social Sharing URLs can be embedded in the email treatment. Customers targeted for the email campaign can share the URL with their social networks directly from the email offer.