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Siebel Social Media Guide > Social Media and Siebel Marketing > About Creating Marketing Leads from Social Media DataYou can integrate Siebel Marketing with social relationship management systems using the Social Media Service business service. This business service provides the following methods that enable you to capture leads for a campaign from information provided by individuals on social platforms: Get Campaigns MethodUse the Get Campaigns method to retrieve campaigns defined in Siebel Marketing. You can use the Get Campaigns method to return a campaign with a specific name or code, or campaigns with specified start or end dates. You can then associate the campaign with online surveys or forms created in the social relationship management system, which allows leads created from the survey or form data to be associated with the campaign. NOTE: A newly created lead can be associated with an existing campaign provided that you specify the campaign row ID returned by the Get Campaign method in the SOURCE_ID parameter of the Create Lead method. Create Lead MethodUse the Create Lead method to create leads in Siebel Marketing from information gathered by social relationship management systems from social posts, social forms, and other social interactions. If social post information is available for a lead, then it can also be saved in Siebel Marketing. When a lead is created using data about an individual derived from social networking sites, the Create Lead method does the following:
Two integration objects are provided for use with the Create Lead method as follows:
For information on using these methods with the GetCampaign Web service and the CreateLead Web service, see Siebel CRM Web Services Reference. |
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