Use this procedure to create an E-mail campaign activity.
Steps
Define budgets.
Execute the e-mail activity.
Track e-mail activities.
Related Topics
Sending Monthly Newsletters to a Set of Customers
Use the Collateral subtab to create and associate cover letters to e-mail campaign activities. Sales people can review the cover letter while working with a responding lead.
Notes
Cover letters for the different direct marketing channels (e-mail, fax, and print) and other outbound collateral are stored and managed in Oracle Content Manager (OCM). To maintain security for content, you need to have access to the OCM folders to be able to create content items.
You can select an in-progress or approved cover letter from the OCM repository. You can also update a letter, create a new one, or update an approved letter to create a new version. Cover letters are immediately associated to your activity and can be previewed. Cover letters must be approved before the activity can be approved or activated.
The details to be entered in the Activity Details page may differ based on the cover letter content type. The content types available depends on the channel of execution.
If the content type has any query associated with it, you can embed the query tags into the e-mail subject line or e-mail body. The query tags enable the template to dynamically fetch data to create a customized e-mail for each recipient. Refer to the Oracle Marketing Implementation Guide for more information on fulfillment queries.
Click-through Destinations: To insert a Click-through Destination (CTD), enter link text at the appropriate location, select it, and click the CTD icon in the toolbar. Enter click through destination details in the Click-Through Details page.
Optionally, you can add an attachment from the Oracle Content Manager (OCM) repository or from your desktop.
Send Test: Enter an address and send a test mail or fax.
Notes for Creating Cover Letters
The actual Header, Content Block, Body, Footer, and Attachments available for a cover letter depend on the attributes and their properties defined for the content type on which this cover letter is based.
Reply-To: This field in the Email Details region will be used to track responses. Response information is stored in Interaction History and reported in the operational report for the activity.
General Region: You can edit or enter content for the cover letter here.
Edit Text Version: Click to display the e-mail content in text format if the e-mail is for non-html client systems. The content created for Fax groups will display the content in HTML format.
You can use merge fields to create personalized e-mail or fax messages. These are executed via fulfillment queries that collect data from the database. This data is merged with a template to create customized e-mail for customers. Refer to the Oracle Marketing Implementation Guide for more information about fulfillment queries.
Click Thru Destination URL icon: Converts the selected text to a link and opens the Define Click Through Destination page.
Define Click Through Destination page: Select the Action and its associated parameters. For example, if you choose the action Go to URL, then enter a URL.
End users prefer to receive marketing communication via some channels and opt out from others. Administrators control most of these settings. But if you receive an e-mail communication that contains an unsubscribe link, click it to navigate to the Contact Preference page and select the channels via which you do not wish to receive Marketing communications. Channels supported include E-mail, Phone, Fax, Direct Mail, and All. This information is stored in the database and used during campaign activity execution.
End users can also update their primary contact e-mail address and phone number.
An administrator sets up the page to provide this functionality, and can modify the seeded text and seeded options to not include the end users' primary contact points and channel preferences. See the Oracle Marketing Implementation Guide for more information.