7 Advertisers

This chapter gives an overview of the tasks that an advertiser can perform in Oracle Communications Marketing and Advertising.

For step by step details for performing these tasks, see the Online Help in the Web client.

About the Advertiser

The advertiser organization represents advertising agencies and individual companies that use Marketing and Advertising to create campaigns that deliver ad content to subscribers.

Advertisers use Marketing and Advertising platform to:

Locate available spaces for campaigns
Create advertising campaigns by bidding on available advertising spaces offered by an ad space owner
Create marketing campaigns by purchasing a marketing space for the price set by an ad space owner
Create dynamic campaigns by selecting categories to better target subscribers
Upload ad content
Upload lists of subscribers to whom to target the ads
Monitor the status of campaigns
Monitor statistical information about ad campaigns

The Advertiser Dashboard

When an advertiser logs in to an advertiser account, the advertiser dashboard is displayed.

Figure 7-1 Advertiser Dashboard

Description of "Figure 7-1 Advertiser Dashboard"

The dashboard displays general information about the status of an advertiser's campaigns, the number of campaigns in the queue, the notifications received, and provides a graphic displaying campaign statistics. At the top right of the screen are links to utility functions for changing user password or email address, getting help, and logging out. At the top left of the screen is a navigation pane, which provides access to various features of the application.

Advertiser Task Overview

This section gives brief overviews of the tasks that advertisers perform. See the Marketing and Advertising Online Help for step by step details on how to perform these tasks.

Creating Advertising and Marketing Campaigns

Advertisers use Marketing and Advertising to locate available advertising spaces and marketing spaces for their ad content. When an advertiser finds an appropriate space, it creates a campaign.

For advertising campaigns, the advertiser bids for the space using the marketplace. Spaces for marketing campaigns are offered for outright purchase. Either type of campaign must be approved by the ad space owner before it can be scheduled.

Creating Ad Content

An advertiser creates ad content for delivery by way of an SMS message, an MMS message, a WAP Push message, or Web service (as in the case of OMA). The ad content can use text, images, simple code snippets, and links, depending on the channel being used.

In some cases, ad content can include personalized messages in which tokens, such as %Name%, are replaced by information from the network operator's subscriber database. This option must be set up and approved by the network operator.

Advertisers upload the ad content to the campaign from the advertiser dashboard. After the content has been uploaded, it can be edited or deleted.

Uploading Subscriber Lists

Advertisers can upload multiple lists of subscriber addresses for use with their marketing campaigns. These lists can be specified as targets at the time that a marketing campaign is created.

Advertisers can also use Marketing and Advertising to target subscribers based on demographic and geographical information from the network operator's subscriber database. Network-derived location-based targeting of subscribers can also be used in Marketing and Advertising. The ability to use service provider subscriber information in campaigns must be approved and set up by the network operator.