6 Ad Space Owners

This chapter gives an overview of the tasks that an ad space owner can perform in Oracle Communications Marketing and Advertising.

For step by step details for performing these tasks, see the Online Help in the Web client.

About the Ad Space Owner

The ad space owner organization owns space in messages. They can sell the space to advertisers for the purpose of inserting ads. An example of an ad space owner is a weather Web site that offers users free weather updates to its subscribers by way of SMS messages. By providing a space in that SMS message for an ad to be inserted, the weather Web site's owner can generate revenue.

Spaces for ads that are inserted into pre-existing messages are called advertising campaign spaces. The campaigns that are created in these spaces are called advertising campaigns.

An ad space owner organization can also be set up to create spaces for use in marketing campaigns. Marketing campaigns send messages in bulk to a list of subscribers. The list is either provided by the advertiser or created by the network from its subscriber database, typically based on specified demographic criteria. In this case the user is usually an ad service provider user acting as a special ad space owner organization to create those marketing spaces.

For more information about advertising and marketing campaign spaces, see "Campaign Spaces".

Ad space owners use the Marketing and Advertising platform to:

• Offer space in their messages to advertisers

• Approve or reject advertising campaigns using their ad spaces

• Monitor the status of spaces they have created

• Monitor statistical information about campaign space usage

The Ad Space Owner Dashboard

When an ad space owner logs in to an ad space owner account, the ad space owner dashboard is displayed.

Figure 6-1 Ad Space Owner Dashboard

Description of "Figure 6-1 Ad Space Owner Dashboard"

The dashboard displays general information about the status of the ad space owner's campaign spaces, the number of campaign spaces and campaigns associated with the account, notifications received, and provides a graph showing statistics about the campaign spaces. At the top right of the screen are links for utility functions for changing user password or email address, getting help, and logging out. At the top left of the screen is a navigation pane, which provide access to various features of the application.

Ad Space Owner Task Overview

This section gives a brief overviews of the tasks that ad space owners perform. See the Marketing and Advertising Online Help for step by step details on how to perform theses tasks.

Creating Campaign Space

An ad space owner can offer ad space to advertisers by creating an advertising space. Before the ad space can be used, the ad service provider that created the ad space owner organization must approve the space.

An ad space owner can also offer marketing space for advertisers to use for their marketing campaigns. After the marketing space is created, but before it can be used, it must be approved by the ad service provider. An approval is not be required if the ad service provider has configured the ad space owner organization to not require approval.

For more information about campaign spaces, see "Campaign Spaces".

Approving or Rejecting Campaigns

After an ad space owner has created a campaign space and it has been approved by the ad service provider, advertisers can create campaigns for the space.

Before a campaign can be scheduled, the ad space owner must approve it. If the ad space owner rejects a campaign offer, the advertiser can modify its offer and resubmit it for approval.