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Oracle® Communications Marketing and Advertising Concepts Guide
Release 5.1
Part Number E20238-01
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Contents
Title and Copyright Information
Preface
Audience
Documentation Accessibility
Related Documents
1
Oracle Communications Marketing and Advertising Entities
About Marketing and Advertising Entities
Ad Content
Campaign
Advertising Campaigns
Dynamic Campaigns
Marketing Campaigns
Open Mobile Alliance Campaigns
Proxy Campaigns
Campaign States
Campaign Spaces
Advertising Space
Dynamic Space
Marketing Space
Campaign Space States
Connection Configurations
Subscribers
Notifications
Statistics
How Campaign Statistics are Displayed
2
Understanding Oracle Communications Marketing and Advertising
About Marketing and Advertising
Marketing and Advertising Scenarios
Marketing and Advertising Users and User Organizations
Marketing and Advertising Entities
Marketing and Advertising Workflow
About Using the Marketing and Advertising User Interface
Logging in to Marketing and Advertising
Updating Your Personal Account Information
Privileges
Integrating Marketing and Advertising with Other Products
3
System Owners
About the System Owner
The System Owner Dashboard
System Owner Task Overview
About Creating and Managing System Owner User Accounts
About Creating and Managing Network Provider Organizations and User Accounts
About Creating and Managing Ad Service Provider Organizations and User Accounts
Acting as a User in Other Marketing and Advertising Organizations
Performing System Configuration in the Web GUI
4
Network Providers
About the Network Provider
The Network Provider Dashboard
Network Provider Task Overview
About Creating Connection Configurations
5
Ad Service Providers
About the Ad Service Provider
The Ad Service Provider Dashboard
Ad Service Provider Task Overview
Managing Organizations
Managing User Accounts
Monitoring Campaign and Campaign Space Status
Creating Proxy Campaigns
Approving Advertising Spaces
Approving or Rejecting Dynamic Campaigns
Creating and Approving Marketing and Advertising Spaces
6
Ad Space Owners
About the Ad Space Owner
The Ad Space Owner Dashboard
Ad Space Owner Task Overview
Creating Campaign Space
Approving or Rejecting Campaigns
7
Advertisers
About the Advertiser
The Advertiser Dashboard
Advertiser Task Overview
Creating Advertising and Marketing Campaigns
Creating Ad Content
Uploading Subscriber Lists
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