5 Ad Service Providers

This chapter gives an overview of the tasks that an ad service provider can perform in Oracle Communications Marketing and Advertising.

For step by step details for performing these tasks, see the Online Help in the Web client.

About the Ad Service Provider

The ad service provider organization is the point of contact between the owner of the Marketing and Advertising system (typically a telecom network) and users who are external to the network (the ad space owners and advertisers). The ad service provider organization owns and supervises the ad space owner and advertiser organizations within Marketing and Advertising.

Ad service providers use the Marketing and Advertising platform to:

• Create and manage ad space owner and advertiser organizations

• Create and manage user accounts in the ad space owner and advertiser organizations

• Own and manage the marketplace, in which advertisers bid for ad spaces offered by ad space owners

• Create and manage marketing campaign spaces

• Monitor statistical information about campaign spaces

• Approve or reject campaign spaces submitted by ad space owners

• Approve or reject dynamic campaigns submitted by advertisers

• Create special proxy campaigns acting as an agent for an advertiser

• Act as a user in ad space owner and advertiser organizations and perform all the functions of their users

  Acting as a user in an ad space owner organization, an ad service provider user can perform all of the tasks of an ad space owner user in that organization and access all the functions of the ad space owner dashboard. For information about these functions, see Chapter 6, "Ad Space Owners" and the Online Help.

  Acting as a user in an advertiser organization, an ad service provider user can perform all of the tasks of an advertiser user in that organization and access all the functions of the advertiser dashboard. For information about these functions, see Chapter 7, "Advertisers" and the Online Help.

The Ad Service Provider Dashboard

When an ASP logs in to an ASP account, the ASP dashboard is displayed.

Figure 5-1 Ad Service Provider Dashboard

Description of "Figure 5-1 Ad Service Provider Dashboard"

The dashboard displays general information on active spaces and campaigns that the ad service provider manages, campaign spaces waiting for approval, notifications received, and provides a graph of active campaign space statistics. At the top right of the screen are links for utility functions for changing user password or email address, getting help, and logging out. On the left side of the screen is a navigable pane providing access to various features of the application specific to the ad service provider user.

Ad Service Provider Task Overview

This section gives brief overviews of the tasks that ad service providers perform. See the Marketing and Advertising Online Help for step by step details on how to perform these tasks.

Managing Organizations

An ad service provider user creates, updates, and removes ad space owner and advertiser organizations.

Managing User Accounts

An ad service provider user creates, updates, and removes user accounts in ad space owner and advertiser organizations.

Monitoring Campaign and Campaign Space Status

An ad service provider can monitor the campaign space and campaign statistics for all the ad space owner and advertiser organizations that it owns by acting as a user in the subsidiary organization.

For information about the types of statistics that are available, see "Statistics", and the Online Help.

Creating Proxy Campaigns

In some cases, advertisers delegate to ad service providers the authority to create campaigns on their behalf. These campaigns are called proxy campaigns. Because the process takes place entirely at the ad service provider organization level, it can be done without requiring the cycle of notifications and responses that creating regular campaigns requires. The ad service provider creates the campaign directly, either by using existing components or by creating new components in the process of creating the campaign.

Ad service providers can create proxy campaigns for both advertising and marketing campaigns.

Approving Advertising Spaces

The ad service provider owns the marketplace that serves as the auction house for the ad space owners that it has created.

After an ad space owner has created an advertising space, the ad service provider must approve the space before it can be opened to advertisers for bidding. Ad spaces that fail to meet business standards can be rejected by ad service providers and sent back to ad space owners to correct and resubmit.

For information about advertising spaces see "Advertising Space" and "Advertising Campaigns".

Approving or Rejecting Dynamic Campaigns

The ad service provider must approve or reject dynamic campaigns created by advertisers. Dynamic campaigns are not statically linked to ad spaces that belong to ad space owners. Instead, dynamic campaigns can utilize any number of qualified dynamic ad spaces created by one or more ad space owners. The ad service provider must approve or reject dynamic campaigns because the dynamic ad spaces used for a single campaign could potentially be created and managed by more than one ad space owner.

Creating and Approving Marketing and Advertising Spaces

Ad service providers can create marketing campaign spaces on behalf of an ad space owners. In this process, an ad service provider selects an ad space owner organization, usually one that has been created for the express purpose of creating the marketing space, and then creates the marketing campaign space.

If a marketing space has been created by an ad space owner, the ad service provider must approve the space before it can host campaigns.

Ad service providers can also create advertising spaces in the process of creating a proxy advertising campaign.

For information about marketing spaces see "Marketing Space" and "Marketing Campaigns". For information about advertising spaces see "Advertising Space".