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Oracle® CRM On Demand Marketing
Release 5.4.10
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Standard Attributes for Contacts

The following table shows the standard attributes for a contact. You can create additional attributes within the Insight Attribute category to accommodate business needs. For more information on attributes, see About Contact Attributes.

Field Name Field Description
Owner Id While creating a contact, this field indicates the Oracle CRM On Demand Marketing user who is logged in and creating the contact. It is a reference to a sales representative who owns the specific contact. For leads and contacts synchronized from Oracle CRM On Demand, the Owner Id comes from Oracle CRM On Demand.
Salutation Prefix (for example, Mr./Ms.)
First Name Free-form text-entry field.
Middle Name Free-form text-entry field.
Last Name Free-form text-entry field.
Second Last Name Free-form text-entry field.
Suffix For example, Jr., II, PhD, and so on.
Email Free-form text-entry field.
Job Title Can be either a free-form text-entry field or a picklist of predetermined values.
Company Name Free-form text-entry field.
Address 1 Free-form text-entry field.
Address 2 Free-form text-entry field.
City Free-form text-entry field.
State Usually a list of values from which to select.
Country Usually a list of values from which to select.
ZIP Code Free-form text-entry field.
Office Phone Free-form text-entry field. You can use Web forms to validate entries.
Office Phone Extension Free-form text-entry field. Avoid including a prefix, such as X or Ext. You can use Web forms to validate entries.
Home Phone Free-form text-entry field. You can use Web forms to validate entries.
Home Phone Extension Free-form text-entry field. Avoid including a prefix, such as X or Ext. You can use Web forms to validate entries.
Mobile Phone Free-form text-entry field. You can use Web forms to validate entries.
Fax Number Free-form text-entry field. You can use Web forms to validate entries.
Fax Extension Free-form text-entry field. Avoid including a prefix, such as X or Ext. You can use Web forms to validate entries.
Email Valid If a contact record has a valid email address, set the Email Valid field to Yes. If an email address displays an error message as undeliverable, that information is reported from the email vendor to Oracle CRM On Demand Marketing and the Email Valid field is automatically set to No.
Email Permitted If a contact unsubscribes to a program through a third-party email distribution vendor's Unsubscribe link, that information is reported back to Oracle CRM On Demand Marketing and the Email Permitted field is set to No. Unsubscribed contacts are automatically added to the Oracle CRM On Demand Marketing global opt out table and any record with that unique email address is excluded from future emails. For more information, see About Email Opt Outs.
Work Phone Valid If a contact record has a valid business phone number, set this field to Yes, either manually or through a contact import. If the business phone number is incorrect, set this field to No. When a new correct business phone number is acquired, enter it in the contact record, and reset this field to Yes.
Work Phone Permitted If the contact has given permission to be contacted by phone, set this field to Yes. If the contact has denied permission, set this field to No.
Home Phone Valid If a contact record has a valid home phone number, set this field to Yes, either manually or through contact import. If the home phone number is incorrect, set this field to No. When a new correct home phone number is acquired, enter it in the contact record, and reset this field to Yes.
Home Phone Permitted If the contact has given permission to be contacted by home phone, set this field to Yes. If the contact has denied permission, set this field to No.
Cell Phone Valid If a contact record has a valid cell phone number, set this field to Yes, either manually or through contact import. If the cell phone number is incorrect, set this field to No. When a new correct cell phone number is acquired, enter it in the contact record and reset this field to Yes.
Cell Phone Permitted If the contact has given permission to be contacted by cell phone, set this field to Yes. If the contact has denied permission, set this field to No.
Mail Valid If a contact record has a valid postal address, set this field to Yes. If the contact's postal address is invalid, set this field to No.
Mail Permitted If the contact has given permission to be contacted by post, set this field to Yes. If the contact has denied permission, set this field to No.
Fax Number Valid If a contact record has a valid fax number, set this field to Yes, either manually or through contact import. If the fax number is incorrect, set this field to No. When a new correct fax number is acquired, enter it in the contact record and reset this field to Yes.
Fax Number Permitted If the contact has given permission to be contacted by fax, set this field to Yes. If the contact has denied permission, set this field to No.
Contact Id Contact ID for Oracle CRM On Demand Marketing.
Contact Type Contact Type, for example, lead, contact, or guest.
External Id 1 External application Id 1.
External Id 2 External application Id 2.
Create Program Registration Select this check box to manually create a registration for a contact.
Campaign Name Indicate the campaign used to register this contact.
Program Name Indicate the program used to register this contact.