The Discounted Products analysis provides information about the promotional discounts that are applied to individual products. Click a product name link to open the ATG Product Performance Dashboard.
The components of the analysis are explained in the following table.
Component | Description |
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Product Name | The name assigned to the product Click the link to open the ATG Product Performance Dashboard. |
Product ID | The identifier assigned to the product |
Markdown Units | The number of items to which promotional discounts were applied |
Markdown Unit Share | The percent of all promotionally discounted items made up by the product |
Markdown Discounts | The total currency value of the promotional discounts applied to sales of the product |
Markdown Discounts Share | The percent of the value of all promotional discounts that were applied to sales of the product |
Revenue Impact | The currency value of the sales of the product to which promotional discounts were applied. The sale value is the Net Revenue of the product items. |
Revenue Impact Share | The percent of the revenue attributed to all promotional usage that is made up by the promotions applied to sales of the product |