The home page of CRS-IUA implements the same UI design as CRS-M in that it divides the screen into two major sections, each of which slides or scrolls horizontally. The same targeters deliver the home page content for CRS-M and CRS-IUA, although in the case of CRS-IUA, the targeters are invoked through REST with the ATGTargetingManager. This promotional content is managed by a single ATG Promotional Content slot cartridge. The targeter that populates the slot returns three images and allows the shopper to scroll through the returned content.

The UI design and layout of the home page is discussed in detail in the Mobile Commerce Reference Store Overview.

Note that the same targeters serve content to Commerce Reference Store, CRS-M, and CRS-IUA home pages and these can be configured through the Oracle ATG Web Commerce Business Control Center. Currently they take advantage of the existing segments defined by the Commerce Reference Store sample data, however these can be configured to your needs or expanded upon to provide additional home page data.