Targeters display certain content on a page based on a set of rules. For example, when an investor looks at the investor home page, the site invokes ten separate targeters to produce that page.
Four targeters select and display the images that represent the visitor’s investment goals.
One targeter shows feature articles.
One targeter shows news articles.
One targeter shows a promotion to aggressive investors.
One targeter displays a randomly selected investment tip each Tuesday.
One targeter is tied to a slot that advertises funds that aren’t in the investor’s portfolio.
One displays a warning if the investor has selected Japanese preference but hasn’t loaded the Japanese character set.
The asterisks in the image above indicate page components that use targeters.
Note: The image above does not demonstrate the Japanese language support targeter or the fund advertisement targeter.
To use a targeter, you need to define the rule set that determines who should view a piece of content and insert the targeter servlet bean to anchor that rule set to a particular page. The term targeter refers to the rule set.
This chapter shows how a targeter determines the features to display on an investor home page.
To demonstrate how this targeter affects what you see:
Log in as an investor called sandy (name and password). Notice the Feature articles that appear on the home page:
Is Your Money Safe?
Playing it Safe
Saving for a Car
Click the My Preferences Link. Change the Display features number to two. Click Save to return to the home page.
Click the Change My Investment Goals link. Change your investment style to aggressive. Click Save.
Return to the home page. Your Features should now include:
High Risk Hedge Funds
Quincy Bullish on International Markets
To implement this, a business user configured rules that decide when to show each feature to a given broker. The page developer embedded the targeter servlet bean in the Broker home page.
