This chapter shows how scenarios can tailor your promotional campaign to encourage investors to subscribe to funds. Quincy Funds’ primary goal is to attract guests to become investors and persuade investors to buy funds. Using scenarios, Quincy Funds promotes new funds by sending e-mail and displaying images on the home page of prospective buyers. This chapter provides two sample scenarios:
You can think of scenarios as a flowchart for Web site interactions. A scenario is based on a particular visitor-initiated action or event, such as visiting the Quincy Funds Web site, and it provides a predetermined response to that action. Business users build scenarios to accomplish marketing campaigns. For a comprehensive discussion of scenarios, see the Creating Scenarios chapter in the Personalization Guide for Business Users.
