The Key Traffic Indicators analysis provides information about site visits.
The components of the analysis are explained in the following table.
Component | Description |
---|---|
# Visits | The number of user sessions that were opened The trend sparkline shows the number of user sessions opened on each date in the period set by the period ending date and the number of trailing days. The following calculation rows show the number of user sessions opened during the week before the period ending date, the week before that, and the percent change between those two weeks. |
Avg Page Views | The number of Web site pages served divided by the number of user sessions that were opened The trend sparkline shows the average number of pages served on each date in the period set by the period ending date and the number of trailing days. The following calculation rows show the average number of pages served during the week before the period ending date, the week before that, and the percent change between those two weeks. |
Avg Duration (seconds) | The length, in seconds, of all user sessions divided by the number of user sessions User session duration is the number of seconds between the time a new Web site user session begins and the time that it ends by timing out after the last server request. The trend sparkline shows the average session length in the period set by the period ending date and the number of trailing days. The following calculation rows show the average session length during the week before the period ending date, the week before that, and the percent change between those two weeks. |
# Registrations | The number of new, external user accounts created for your Web sites The trend sparkline shows the number of new, external user accounts created on each date in the period set by the period ending date and the number of trailing days. The following calculation rows show the number of new, external user accounts created during the week before the period ending date, the week before that, and the percent change between those two weeks. |
# Uniquely Identified Visitors | The number of individual registered users that visited your Web sites. This does not include anonymous site visitors. The trend sparkline shows the number of individual, registered site visitors on each date in the period set by the period ending date and the number of trailing days. The following calculation rows show the number of individual, registered site visitors during the week before the period ending date, the week before that, and the percent change between those two weeks. |