The Key Promotion Indicators analysis provides information about the usage of all promotional programs and the effect of those promotions on sales and revenue.
The components of the analysis are explained in the following table.
Component | Description |
---|---|
# Uses | The number of times that promotions were used in purchase transactions The trend sparkline shows the number of uses on each date in the period set by the period ending date and the number of trailing days. The following calculation rows show the number of uses during the week before the period ending date, the week before that, and the percent change between those two weeks. |
Markdown Units | The number of items that were purchased using promotions The trend sparkline shows the number of items on each date in the period set by the period ending date and the number of trailing days. The following calculation rows show the number of items during the week before the period ending date, the week before that, and the percent change between those two weeks. |
Promotional Markdown Discounts | The currency value of the promotional discounts that were applied to purchase transactions The trend sparkline shows the value of the promotions used on each date in the period set by the period ending date and the number of trailing days. The following calculation rows show the value of the promotions used during the week before the period ending date, the week before that, and the percent change between those two weeks. |
Promotional Revenue Impact | The currency value of all the item sales that were purchased using promotions. See information about Revenue Attributed to Promotions. The trend sparkline shows the value on each date in the period set by the period ending date and the number of trailing days. The following calculation rows show the value during the week before the period ending date, the week before that, and the percent change between those two weeks. |
Avg Markdown Discount | The average currency value of purchases in which a promotion was used This value is calculated by dividing the total currency amount of promotional markdown discounts by the number of orders. The trend sparkline shows the average value on each date in the period set by the period ending date and the number of trailing days. The following calculation rows show the average value during the week before the period ending date, the week before that, and the percent change between those two weeks. |
Avg Revenue Impact | The average currency value of the purchase transactions in which a promotion was used. See information about Revenue Attributed to Promotions. This value is calculated by dividing the total currency amount of revenue attributed to promotions by the number of orders. The trend sparkline shows the average value on each date in the period set by the period ending date and the number of trailing days. The following calculation rows show the average value during the week before the period ending date, the week before that, and the percent change between those two weeks. |