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Contents
Title and Copyright Information
Preface
Audience
Documentation Accessibility
Related Documents
Conventions
1
Introduction to Oracle RTD Decision Management
1.1
Oracle RTD Decisioning Process Framework
1.2
Oracle RTD Decision Management Features
1.2.1
Oracle RTD Decision Management Applications
1.2.2
Inter-Choice Relationships
2
Introduction to Oracle RTD for Marketing Optimization
2.1
Decision Management Framework
2.2
Introduction to Oracle RTD for Marketing Optimization
2.2.1
Oracle RTD for Marketing Optimization
2.2.2
Oracle RTD for Marketing Optimization Perspectives
2.3
Using Oracle RTD for Marketing Optimization
2.3.1
Creating Projects
2.3.2
Viewing and Searching for Projects
2.3.3
Editing Projects
2.3.4
Viewing, Searching and Adding Audit Trail Information for Projects
2.3.5
Viewing, Searching and Adding Main Repository Audit Trail Information
2.3.6
Committing Projects
2.3.7
Discarding Projects
2.3.8
Creating Choices
2.3.8.1
Discarding Choice Additions in a Project
2.3.9
Viewing and Searching for Choices
2.3.10
Viewing, Searching and Adding to Choice Audit Trail Comments
2.3.11
Editing Choices
2.3.11.1
Discarding Changes to a Main Repository Choice
2.3.12
Deleting Choices from the Main Repository
2.3.12.1
Discarding Deletions
2.4
Allocating Product Features to Marketing Organization Job Roles
2.5
Job Role Oriented Example of Oracle RTD for Marketing Optimization Tasks
2.5.1
Project Setup
2.5.2
Create Campaign Showcase Properties
2.5.3
Create Offer Regional Offers
2.5.4
Create Creative West Coast Properties
2.5.5
Create Slot Type 300x600 and Update West Coast Properties
2.5.6
Approve the Campaign Showcase Properties
2.5.7
Commit the Project
3
Using Oracle RTD Base Marketing With Slices
3.1
Introduction to Oracle RTD Base Marketing With Slices
3.1.1
Security Module Without Slices in Decision Manager
3.1.2
Security Module with Slices-based Application in Decision Manager
3.1.3
Slices
3.1.4
Slice-based Roles
3.1.4.1
Slice Permissions for Roles
3.1.5
Interrelationship of Choice Group, Slice, and Role
3.1.6
Oracle RTD for Marketing Optimization With Slices Perspectives
3.2
Oracle RTD Base Marketing With Slices in Detail
3.2.1
Creating Projects
3.2.2
Creating Roles
3.2.2.1
Current Role
3.2.3
Creating Slices
3.2.4
Creating a Choice linked to a Slice
3.2.5
Assign the Role to a User
3.2.6
Default Roles and Slices in Base Marketing with Slices
3.3
Oracle RTD Base Marketing Ref-Slices Usage Example
3.3.1
Definition
3.3.2
Application Roles
3.3.3
Role Based Access Control
3.3.4
Enterprise Users and Groups
3.3.5
Roles
3.3.6
Slices
3.3.7
Role Slices
3.3.8
Projects
A
Decision Manager User Interface Reference
A.1
Decision Manager User Interface Schematic
A.1.1
Example of Decision Manager Screen
A.2
Header Area
A.3
Main Repository/Project Context Area
A.4
Panel Area
A.4.1
Perspective Panel/Bar
A.4.2
Project Changes Panel/Bar
A.4.3
Search Results Panel/Bar
A.5
Search Options Area
A.6
Detail Area
A.7
Create Project
A.8
Project Details
A.9
View Projects
A.9.1
Project Information Columns
A.9.2
Project Information - Query By Example
A.10
Create Choice
A.10.1
Assigning Weights to Performance Goals
A.10.2
Adding Dynamic Filtering/Scoring Rules
A.11
Choice Details
A.11.1
Choice Details - Definition Tab
A.11.2
Choice Details - Performance Tab
A.11.3
Choice Details - Analysis Tab
A.11.3.1
Analysis - Best Fit
A.11.3.2
Analysis - Predictiveness
A.11.3.3
Analysis - Drivers
A.11.3.4
Analysis - Model Quality
A.11.4
Choice-Level Audit Trail
A.11.5
Performance/Dashboard
A.12
Settings
A.12.1
Inline Service Configuration
A.12.2
Report Settings
A.12.3
Clear RTD Cache
A.13
Localization
A.13.1
Login Page
A.13.2
Decision Manager Home Page
A.13.3
Choices and Choice Groups
A.13.4
Model Reports
A.13.5
Slices
A.13.6
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