ORMS Rate Shopper

Note: This topic applies to ORMS ADF11.

The Rate Shopper Dashboard displays views of competitor's rates that were shopped and delivered by Rate Tiger, a contracted rate shopping service provider. You can view this competitive rate information, compare it against your own property's rates, and make strategic revenue management decisions. Graphs and filters are available to help analyze the data.

Note: You can also view the rate shopper results in PMS. See Rate Shopper View for more information.

Prerequisites

Ensure that the application setting ORMS>Parameter>ORMS ADF11G is set to Y.
Ensure that the application setting>GENERAL>Settings>BASE ADF URL has the correct path for the ADF11 Application, for example: http://specialhoteladf:9003.
You must have a contract with Rate Tiger. Please note that Rate Tiger is currently the only rate shopping service that OPERA and the ORMS Rate Shopper utilize.
Rate Shopper Service and Rate Shopper Service Competition must be configured in OPERA. See online help topics: Rate Shopper Service Configuration and Rate Shopper Competition Details Configuration.

Permissions

Permission must be granted the user to view the competitive rate information on the ORMS Rate Shopper Dashboard: Revenue Management>ACCESS ORMS - Access ORMS application.

Workflow Overview

To view data on the ORMS Rate Shopper Dashboard for competitor rate comparison analysis:

Select the property whose data you want to view for comparison, if applicable. In a multi-property environment with more than one modeled property, the Property LOV displays in the Title Bar. Users with access rights and permissions to other properties can select the LOV and choose the modeled property whose data will be displayed. The sections on the dashboard (other than the Calendar) refresh data specific to the selected property. In a single property environment or in a multi-property environment where the user has rights to only one property, or only one property is modeled, the property field is read-only. (Pre-modeled properties are only available for selection through the ORMS Configuration screens.)
Select the date(s) on the Calendar for the timeframe of the competitor rates you want to view, which will be displayed in the graph and grids. See Calendar below.
Select the Competitor Property (s) whose rates you want to view in the graph and grids.
Select the Travelsites (Channels) whose rates you want to view in the graph and grids.
Select the Rate Shopper Service Rate Tiger (currently, Rate Tiger is the only rate shopping service utilized)
Select the competitor rate level you want to view, i.e. minimum, median, or maximum rates.
Select the Search button to apply your filter choices.
View the graph displaying your competitors and rates you selected.
View the grid (Summary and Detail) for the competitor rates you selected.

Rate Shopper Dashboard

This dashboard lets you filter and view the shopped rate data by dates; competitor properties; travelsites; and rate display of minimum, median, and maximum rates.

orms_adf11_rate_shopper

Calendar

For details about the Calendar, see Using the Calendar.

Filters

The Filter section has the following options.

Rate Shopper

Competitor Properties - Select if you want to view the data for All competitor properties or only selected ones.

Travelsites (Channels) - In the Travelsites (Channels) section, you can select All, or individual travelsites, to display data for the competitor properties. The property Sites option contains rates shopped from one or more travelsites not selected for individual (Channel) display during configuration, but rather selected to be grouped into this category.

Rate Shopper Service - Currently, Rate Tiger is the only rate shopper service utilized.

Rate Display

Rate Display - As there may be multiple rates for any given property (for instance, from various channels), you can select to view either the minimum, median, or maximum rates.

Button Functions

Search. Select this button to display competitor rate data in the graphs and grids, based on your calendar dates and rate display filters.

Navigation Functions

When you see the Expand and Collapse arrows on the dashboard, you can click on the arrow to expand or collapse that area of the screen, respectively.

orms_ADF11_expand_collapse

Rate Shopper Graphs

On the graph, you can view the visual representation of the competitor rates for each competitor property, based on the selected filter criteria.

Note: If your calendar selection is for less than three calendar days, your graph will appear as a bar chart as opposed to a line graph (more than three dates).

Each color-coded area in the graph represents a competitor property, as identified on the right side of the graph.
The rate axis is on the left side.
The bottom axis displays the selected arrival dates from the calendar selection.
Move the cursor over a colored competitor area and a popup message appears identifying the competitor property, arrival date, and rate for the rate level you chose in the filter.

Rate Shopper Grids

The grids below the graph display the competitor data for each competitor property in a table format, based on the selected filter criteria. Two grids are available: Summary and Detail.

Summary

The Summary grid contains columns of the arrival date and the minimum, average, and maximum rates for each competitor selected. You can move your cursor over the heading of each column and display the titles of Arrival Date, Measure (for the Min, Median, and Max rates), and Competitor. You can also order each competitor’s rates by ascending or descending order.

Arrival Date - The arrival date for which the rates are displayed.

Min Rate - The minimum (lowest) rate that was returned when the service shopped this property.

Median Rate - The median (mid-range) rate that was returned when the service shopped this property.

Max Rate - The maximum (highest) rate that was returned when the service shopped this property.

Competitor - The name of the competitor property for which the data is displayed. You can click on this column to display the rates by Ascending or Descending order (i.e. Max, Med., Min. or Min., Med., Max.).

orms_rate_shopper_grid_summary_adf11

Detail

The Detail grid contains columns of the arrival date and the rate display (either minimum, average, or maximum rates) for each travelsite selected associated with a competitor. You can move your cursor over the heading of each column and display the title of Arrival Date, Competitor, and Travelsite Rate Display (based on the Rate Display radio button). You can also order each competitor’s average rates by ascending or descending order.

Arrival Date - The arrival date for which the rates are displayed.

Competitor - The name of the competitor property for which the data is displayed.

Avg Rate - For the arrival date, the competitor property's average travelsite rate. You can click on this column to display the rates by of Ascending or Descending order.

Travelsite – Name(s) of the travelsites associated with the competitor property. You can click on this column to display the rates by of Ascending or Descending order.

orms_adf11_rate_shopper_grid_detail