Siebel Marketing User Guide > Marketing Process Flow >
Roadmap for Executing Stand-Alone Campaigns from Start to Finish
This topic outlines the roadmap for executing a stand-alone campaign. For information about executing a marketing program (multistage campaigns), see Roadmap for Executing Marketing Programs from Start to Finish. To execute a stand-alone campaign, complete the following tasks:
- Create one or more target lists or target segments.
See Managing Lists or Oracle Marketing Segmentation Guide.
- Create offers and offer treatments.
See Creating and Using Offers and Treatments.
- Create a campaign.
See Planning and Designing Marketing Campaigns.
- Load the campaign.
See Loading Campaigns.
- (Optional) Set up distribution waves.
See Setting Up Waves for Campaign Loads.
- Launch the campaign.
See Launching Programs and Campaigns.
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