Siebel Marketing User Guide > Marketing Process Flow >
Roadmap for Executing Marketing Programs from Start to Finish
This topic outlines the roadmap for executing a a marketing program (multistage campaigns). For information about executing a stand-alone campaign, see Roadmap for Executing Stand-Alone Campaigns from Start to Finish. To execute a marketing program, you must complete the following tasks:
- Create a marketing program.
See Designing Marketing Programs.
- Create your target segments for each campaign.
See Oracle Marketing Segmentation Guide.
- Create offers and treatments.
See Creating and Using Offers and Treatments.
- Plan response handling.
See About Using Response Management.
- (Optional) Set up waves.
See Setting Up Waves for Campaign Loads.
- Launch the program.
See Launching Programs and Campaigns.
- Load the campaigns manually or schedule the stage for automatic execution.
To load campaigns, see Launching Campaigns Manually. To schedule a stage, see Scheduling a Stage Execution and Editing a Schedule.
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