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Siebel Marketing Installation and Administration Guide > Designing Marketing Campaign Load Formats > About Marketing Integration Objects >
About the Marketing Response Integration Object
The Marketing Response integration object provides field mappings to typical response-related information from external data sources. The response integration object defines the information that is exchanged between the external data source and Siebel Marketing, using EAI technology. Table 16 describes the integration components for the Response integration object.
Table 16. Marketing Response Integration Component Description
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Response |
Defines all the primary attributes of the response. User Keys:
- Mod Key (Modification Key)
- Id
- Description
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Related Organization |
Defines the attributes of products associated with the response. User Key: Mod Key (Modification Key) |
Response Log |
Defines survey-related attributes for the response. User Key: Question Text, Answer Text |
NOTE: During response creation, the user keys in each integration component determine if a record already exists in the component (for the given values) and if the record is unique.
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