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Oracle Customer Hub (UCM) Master Data Management Reference > Architecture and Framework of Oracle Customer Hub (UCM) >
About Oracle Customer Hub (UCM) Concepts
Oracle Customer Hub (UCM) is configured to store a clean and unified profile for enterprise customer data. Oracle Customer Hub (UCM) is the primary Master Data Applications product and serves as the example for the configuration and administration tasks that are documented in this guide. Figure 5 illustrates the way in which Oracle Customer Hub (UCM) consolidates customer data collected from various systems into a single, mastered collection of data, from which subscribing applications then might draw.
Figure 5. Key Components of Oracle Customer Hub
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In addition to storing the master set of customer data for an enterprise, Oracle Customer Hub (UCM) also includes many features to cleanse, evaluate, publish, store, and manage this customer data. Figure 6 illustrates the five areas of functionality for Oracle Customer Hub (UCM).
Figure 6. Five Areas of Oracle Customer Hub (UCM) Functionality
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Oracle Customer Hub (UCM) Concepts
The following topic explains the five areas of Oracle Customer Hub (UCM) functionality. Consolidate
Use the List Import workbench to perform bulk import operations on account and contact records. Use identification cross-reference, source data history, and rules-based survivorship to enhance data quality. Master
Maintain trusted customer data, allowing for roles and relationships. Maintain related data for master records, as well as for entities. Cleanse
Use the Data Cleansing Engine with multilanguage capability to standardize and validate account and contact data. Use the data-decay functionality of Oracle Customer Hub (UCM) to manage data decay, parse and enrich data with enhanced merge and unmerge functionality. Share
Use a Web services library to execute UCM operations and to configure publish-and-subscribe functionality. This functionality does the following:
- Determines how external systems receive customer data
- Exchanges data with external applications using transports and connectors for both synchronous and asynchronous communication
Govern
Govern customer data through Oracle Data Governance Manager and Oracle's Hyperion Data Relationship Management for Customer Hub solution. It enables you to do the following:
- Maintain an audit trail and history of records.
- Profile and correct customer data.
- Maintain events and enforce policies.
- Enforce privacy-management rules.
The basic features of Oracle Customer Hub (UCM) are described in Table 4.
Table 4. Oracle Customer Hub (UCM) Features
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Consolidate: List Import |
Oracle Customer Hub (UCM) List Import function enables you to perform bulk import operations on account and contact records from external systems. For more information, see Configuring the List Import Function. |
Consolidate: Source Data History |
The Source Data History (SDH) tables maintain a record of data transactions between Oracle Customer Hub (UCM) and registered external systems. For more information on SDH tables, see Source Data History Tables. |
Consolidate: Cross-referencing |
Cross-referencing allows the identification of customer data in external systems to be saved in Oracle Customer Hub (UCM), allowing a one-to-many mapping of this data. For more information on cross-referencing, see About Cross-Referencing Parent and Child Records with External Systems. |
Consolidate: Survivorship |
The survivorship feature provides a rules-based means to automate the quality of the master customer data. This data is compared to its source and age to determine whether to maintain or update customer data. For more information on survivorship, see About Oracle Customer Hub (UCM) Survivorship Rules. |
Cleanse: Duplicates: Identification and Resolution |
Oracle Customer Hub (UCM) contains functionality, such as suspect matching, merge and unmerge and Guided Merge to allow you to resolve issues with record duplication. For more information, see Configuring Oracle Customer Hub (UCM) to Resolve Duplicate Records. |
Cleanse: UCM Data Cleansing and Matching |
Oracle Customer Hub (UCM) supports data cleansing and data Matching using Oracle Data Quality Matching and Cleansing server. For more information on configuring UCM data cleansing and matching, see the following:
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Cleanse: Data Decay Management |
Data Decay Management enables you to manage information that has become degraded or obsolete. Metrics allow data decay to be managed on several different levels. For more information on data decay management, see Configuring Data Decay Functionality in Oracle Customer Hub (UCM). |
Share: Oracle Customer Hub (UCM) Web Services |
For more information on Oracle Customer Hub (UCM) Web services, see Oracle Customer Hub (UCM) and Data Governance Manager Web Services Reference. |
Share: Publish and Subscribe |
Publish and subscribe functionality determines the details on how external systems receive customer data updates from Oracle Customer Hub. For more information on publish and subscribe functionality, see About System Publish and Subscribe Modes and Configuring System Publish and Subscribe for Oracle Master Data Management Applications. |
Govern: Oracle Data Governance Manager |
Oracle Data Governance Manager allows data stewards to operate and manage all Oracle Customer Hub (UCM) operations, such as data consolidation, master data creation, data cleansing, and data sharing between subscribing applications. For more information, see Using Oracle Data Governance Manager. |
Govern: Privacy Management |
Privacy Management provides an infrastructure that allows companies to implement privacy rules for their customer data. For more information, see Configuring Oracle Customer Hub (UCM) Privacy Management. |
Govern: Workflows and Configuring the MDM Foundation |
For information on workflows and configuring workflows, see Configuring the MDM Foundation and Workflows. |
Oracle Higher Education Constituent Hub |
Oracle Higher Education Constituent Hub provides a means to maintain accurate, single-source control of all the disparate constituent data in your enterprise. For more information, see Configuring Oracle Higher Education Constituent Hub. |
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