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About Siebel In-Memory Next Best Action

Oracle's Siebel In-Memory Next Best Action is an integration framework between Siebel Business Applications and Oracle Real-Time Decisions that enables personalized, contextual, one-to-one recommendations across multiple channels. Siebel In-Memory Next Best Action replaces the Siebel Intelligent Offer Generation product, which is a Siebel Marketing application module. Siebel In-Memory Next Best Action makes the Siebel Call Center and Oracle Real-Time Decisions integration customizable and compatible with Oracle RTD version 11g. It provides an open, extensible, and configurable workflow-driven integration between Siebel Business Applications and Oracle RTD 11g.

Benefits of Implementing Siebel In-Memory Next Best Action

The following topic provides highlights of some of the functionality that Siebel In-Memory Next Best Action provides over previous iterations of the product.

One of the most important improvements that Siebel In-Memory Next Best Action provides is cross-channel support using Web services. These Web services allow information to be packaged in a format that can be used by different types of applications: mobile applications, Web applications, and point-of-sale applications. For more information, see About Cross-Channel Support Using Web Services.

Another significant benefit of Siebel In-Memory Next Best Action is that in contrast to previous versions of Siebel Marketing applications that generated recommendations, Siebel In-Memory Next Best Action provides a range of recommendation types. In addition to Marketing Offers, which was the only type of recommendation previously provided, you can now generate Products and Loyalty Promotions recommendations, because these types are also now provided by default. Finally, Siebel In-Memory Next Best Action allows you to configure any type of recommendation. For more information, see About the Range of Recommendation Types.

Finally, one major benefit of implementing Siebel In-Memory Next Best Action is that the Siebel In-Memory Next Best Action Response Action Framework allows organizations to initiate specific actions in response to how their customers respond to recommendations, and it provides a complete record of the recommendation history for each customer. For more information about the Siebel In-Memory Next Best Action Response Action Framework, see About Siebel In-Memory Next Best Action Response Action Framework.