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Siebel In-Memory Next Best Action Guide > Overview of Siebel In-Memory Next Best Action > About Cross-Channel Support Using Web ServicesThe Web services provided with Siebel In-Memory Next Best Action enable the information that is requested by the calling application to be packaged in a format that can be used by different types of applications, such as mobile applications, Web applications, and point-of-sale applications. The Web services deliver valid responses along with the recommendations so that the calling application can provide accurate, flexible, and relevant responses. The Web services also enable a quicker response capture and a faster response time. If a recommendation is rejected, the Web service methods enable external applications to capture and send additional information so that better recommendations can be provided for future transactions. Finally, the Web service methods save the entire transaction: the recommendations provided, the responses, and any additional information that the customer provides. Siebel In-Memory Next Best Action provides the following Web services methods to generate recommendations:
Figure 2 shows how the Web service methods pass information between Siebel Business Applications and Oracle Real-Time Decisions. External applications can call the Web services using their own logic and timing, which provides flexibility for the applications to control the customer interactions. For more information about the Web services provided for Siebel In-Memory Next Best Action, see Siebel CRM Web Services Reference. |
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