Print Campaign Performance Reports (PCPR)

Purpose: Use these reports to evaluate the success of marketing campaigns based on performance statistics.

Quotes: The campaign performance reports do not include quotes, identified by the Quote flag on the order type on the order. See Entering Pre-Order Quotes for an overview.

Campaign Performance Report Screen

How to display this screen: Enter PCPR in the Fast path field at the top of any menu, or select Print Campaign Performance Report from a menu.

Field

Description

Start date

Specify the first order date to include on the report. The report includes orders with order dates on or after this date, regardless of whether you are generating the Ordered Dollars or the Shipped Dollars version of the report.

Numeric, 6 positions (in user date format); required.

End date

Specify the last order date to include on the report. The report includes orders with order dates before or on this date, regardless of whether you are generating the Ordered Dollars or the Shipped Dollars version of the report. The End date cannot be earlier than the Start date.

Numeric, 6 positions (in user date format); required.

Source category

Optionally, enter a source category to include on the report, or leave this field blank to include all source codes regardless of category. You can use source code categories to classify your source codes, such as buyers, recipients, or rented names. Source code categories are defined in and validated against the Source Code Category table. See Working with Source Categories (WSCT).

Alphanumeric, 2 positions; optional.

Drop code

Optionally, enter a drop code to include on the report, or leave this field blank to include all source codes regardless of drop. Drop codes identify a catalog mailing to a list of customers.

Alphanumeric, 2 positions; optional.

Ordered/Shipped

Select whether the report should indicate the total dollar value ordered or shipped during the selected date range:

Ordered = The performance order dollar totals include merchandise ordered.

Shipped = The performance order dollar totals include merchandise shipped.

Required.

Completing this screen: Complete each field as described above and select Print Report to generate the Campaign Performance Report (PCPR).

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