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Scenario for Defining a Promotion Split


This topic gives one example of how defining promotion split might be used. You might use defining promotion split differently, depending on your business model.

In this scenario, a communications service provider (CSP) offers the Triple Play Offer promotion, which contains three promotions: Mobile, Broadband, and IPTV. The CSP defines a promotion split for Triple Play Offer. After splitting, Triple Play Offer becomes three individual promotions: Mobile Bundle, Broadband Offer, and IPTV Offer. This split is illustrated in Figure 17.

Figure 17. Promotion Split

The promotion split uses the following logic:

  1. Split Promotion A to Promotion 1, 2...N.
  2. Disconnect Promotion A.
  3. Apply Promotion 1.
  4. Apply Promotion 2...
  5. Apply Promotion N.

One promotion can be split using different scenarios. For example, the Triple Play Offer can be split into three individual promotions, or into a dual play promotion and an individual promotion. Within a split scenario, the sequence determines the order in which original promotions are assigned to split promotions.

Split scenarios include the penalties. Within a split scenario, individual promotions provide the ability to define commitments.

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