The iBeacon implementation alerts ASA when a CRS-IUA opted-in shopper enters a store. If the shopper requests help the ASA associate can respond to that request from the shopper. A server side framework provides information on the beacons encountered by the shopper and interprets these as unique events.

These events include scenarios when shopper:

These events give the in-store associate an opportunity to be aware of the presence of shoppers in the store and to respond to requests for help.