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About Siebel In-Memory Next Best Action Response Action Framework

With Siebel In-Memory Next Best Action, you can initiate specified actions when you receive a response from a customer about a recommendation. For example, if a customer shows interest in a marketing offer, then you can create a lead within the application. If a customer accepts an offer to enroll in a loyalty program, then you can trigger the enrollment process automatically. Also, if a customer rejects an offer, then you can update attributes within the database to flag the rejection so that future marketing initiatives can be adjusted accordingly.

The Siebel In-Memory Next Best Action Response Action Framework triggers the default workflows that initiate the multiple options that have been defined for a response. When a response is recorded, all of the actions that have been set up against a response will be triggered. For more information about response actions for Siebel In-Memory Next Best Action, see Setting Up Siebel In-Memory Next Best Action.