2Siebel Automotive Overview

Siebel Automotive Overview

This chapter provides an overview of Oracle’s Siebel Automotive, its product modules, and options. It consists of the following topics:

About Siebel Automotive

Siebel Automotive is a front-office automation application specifically designed for the automotive industry. Using Siebel Automotive, manufacturers, importers, distributors, and dealers can respond to the needs of retail and fleet customers by telephone, in person, or over the Web. They can offer customers financing, leasing, and insurance options while customers configure vehicle orders online, at the dealership, or with a fleet sales representative.

Siebel Automotive also allows all participants in the factory-to-dealer-to-consumer value chain to collaboratively share information, working together to deliver vehicles to customers, and cooperatively gain a better understanding of customers and their needs.

Product Options

Siebel Automotive provides several options, as shown in the following table.

Table Product Options

Option Description

Data Modeling

Represents the entities and relationships involved in a selling model that includes a franchised distribution channel and complex product ownership and service linkages.

The basic data model allows call center, marketing, sales, and service capability within Siebel Automotive. The vehicles industry does not fall neatly into business-to-business or business-to-consumer selling.

Siebel Automotive explicitly supports the pure form of both models, along with a business-to-everyone model that supports many hybrid models in which a consumer’s work affiliation can influence the buying process.

Multi-Channel Communication

Provides anonymous and known contacts, channel partners, and employees with the opportunity to interact with the enterprise in the form of their choosing, whether in person, on the phone, or electronically.

Dealer and Service Center Location

A parameter-driven search allowing identification of the appropriate dealer in response to a service call or sales opportunity.

Legacy Systems Integration

Provides appropriate connections to legacy application databases required to support marketing, sales, and service activities with new or existing Dealer Business Systems.

Lead Sharing and Tracking

Captures sales opportunities that originate from any form of customer contact, associates them with any demographic information already available, and adds to the demographics based on the contact. Routes the opportunity to the appropriate party within the sales channel to provide followup.

Retail Sales Process Automation

Supports the sales team in a vehicle retail sales process from prospecting through opportunity origination and followup to sale closure and followup service.

Customer Loyalty and Service Marketing

Maintains ongoing contact with the retail customer to promote satisfaction, drive service revenues, and understand needs for subsequent vehicle purchases.