15Oracle Life Sciences Customer Hub

Oracle Life Sciences Customer Hub

This chapter contains an overview of Oracle Life Sciences Customer Hub and information on views that are additional to the base Oracle Customer Hub (UCM) view. It contains the following topics:

• About Oracle Life Sciences Customer Hub

• Oracle Life Sciences Customer Hub Views

About Oracle Life Sciences Customer Hub

Oracle Life Sciences Customer Hub is a bundle of Oracle Customer Hub (UCM) products that focus on the life sciences industry. It represents the most complete data model and baseline functionality to meet the customer relationship management needs of the pharmaceutical, biotechnology, medical devices, and clinical research industries. Oracle Life Sciences Customer Hub also helps pharmaceutical and medical product companies to maintain important data about managed care organizations and pharmacy benefit management companies.

This product provides a central repository for the following:

• Contact management. It enables users to access and manage all customer-related information for target contacts, including physicians, nurses, and other health-care professionals. Comprehensive profiling information, such as rating and ranking, multiple addresses, account and contact affiliations, activities, best times to visit, private and shared notes, and attachments, enable sales, marketing, and service contacts to maximize customer interaction. Users can share contact profile information with other sales team members, enabling productive team selling, and collaboration.

• Complex account management. It supports complex institutional sales process by mastering the complex account hierarchies that exist among hospitals, clinics, and various other organizations that influence purchasing decisions, such as Group Purchasing Organizations and Integrated Delivery Networks. Siebel Life Sciences enables the management of complex account organizational structures by supporting multilevel account hierarchies and intuitive drill-down capabilities. This feature enables account managers to conduct business and manage account and contact information at any level in the account hierarchy. Comprehensive account profiling information enable sales, marketing, and service contacts to maximize customer interaction. Users can share account profile information with other sales team members, enabling productive team selling and collaboration.

• Account management for managed care organizations and pharmacy benefit management companies. These businesses are entered as accounts of the type, Managed Care. The fields in the Managed Care Account form are designed to hold data relevant to these businesses, such as enrollment, prescription spending, and number of participating providers. Along with the mastering of physician, channel partner data, Oracle Life Sciences Customer Hub also stores pharmacy campaigns and offers.

Oracle Life Sciences Customer Hub Views

The following information lists the Oracle Life Sciences Customer Hub views that are additional to the base Oracle Customer Hub (UCM) view.

Table Oracle Life Sciences Customer Hub Views

Logical Grouping	Available Views
Universal Customer Master - Base	SIS Account Administration View
	Relationship Hierarchy View (Account)
	Pharma Activity Chart View - Activity Analysis
	Pharma Activity Chart View - Status Analysis
	Relationship Hierarchy View (Contact)
	Households Across Organization View
	Relationship Hierarchy View (Household)
	Relationship Hierarchy View (Employee)
	CIF System Administration List View
	CIF System Privileges Admin List View
	CIF System Pub Sub Admin List View
	CIF Company References Admin List View
	CIF Contact References Admin List View
	CIF Household References Admin List View
	CIF Home Page View
	UCM Account History Flat List View
	UCM Account History List View
	UCM Account Cross-Reference View
	UCM Contact History Flat List View
	UCM Contact History List View
	UCM Contact Cross-Reference View
	UCM Contact DeDup View
	UCM Account DeDup View
	UCM Household Cross-Reference View
	UCM Attribute Group Field View
	UCM Rule Set Attribute Group Field View
Universal Customer Master - Base (continued)	UCM Rule Set Attribute Group View
	UCM Rule Set Group Source Confidence View
	UCM Account Duplicates Detail View
	UCM Account Duplicates View
	UCM Account UnMerge View
	UCM Contact Duplicates Detail View
	UCM Contact Duplicates View
	UCM Contact UnMerge View
	UCM Account Contact List View
	UCM Account Privacy History List View
	UCM Contact Privacy History List View
	UCM Financial Account Admin List View
	UCM Financial Account Contact List View
	UCM Financial Account Privacy History List View
	UCM Financial Account Privacy List View
	UCM Financial Account Cross-Reference View
	UCM Household Contact View
	UCM Household History List View
	UCM Household History Flat List View
	UCM Hierarchy Flat List View
	UCM Hierarchy Tree Explorer View
	Contact Details View (Detail tab)
	Contact Detail - Personal Address View
	Relationship Hierarchy View (Contact)
	Contact Detail - Personal Payment Profile View
	Households Listing View
	Households Contact Detail View
	Relationship Hierarchy View (Household)
	All Channel Partner Across Organization
	Channel Partner Detail View
	Channel Partner Detail - Contacts View
Universal Customer Master - Base	Channel Partner Address View
	Partner Partnership Contacts View
	Business Service List View
	Business Service Methods List View
	Business Service Script Editor View
	Business Service Test View
	Business Service User Properties View
Advanced Customer Profile – Base	Account Detail - Activities View
	Account Agreement List View
	Account Entitlement List View
	Account Note View
	Sub Account Detail - Assets View
	Sub Account Detail - Contacts View
	Sub Account Detail - Sub Accounts View
	Sub Account Detail View
	Coverage Team View
	Contact Detail View
	Contact Service Agreement List View
	Contact Implicit Entitlements View
	Contact Explicit Entitlements View
	Contact Note View
	Households Notes View (read-only)
	Households Activities View (read-only)
	FINS Household Detail - Billing Accounts View
	Households Service Agreements View (read-only)
	Channel Partner Detail - Activities View
	Channel Partner Agreement List View
	Partner Certification - Certifications Detail View
	Channel Partner Note View
	Channel Partner Profile View
Advanced Customer Profile – Base (continued)	Channel Partner Partnership Profile View
Marketing Information File – Base	Campaign Monthly Calendar View
	Campaign Achievement Chart View
	Campaign Activity View
	Campaign Analysis - Call Status
	Campaign Contacts View
	Campaign Detail
	Campaign Detail List
	Campaign Explorer View
	Campaign Lead
	Campaign Literature View
	Campaign Overview
	Contact Campaign View - Non Admin
	All Offers View
	Direct Mail Offer Detail View
	Direct Mail Offer Literature View
	Direct Mail Offer View
	Fax Offer Detail View
	Fax Offer Literature View
	Fax Offer View
	Fax Profile Parameter View
	Indirect Offer Literature View
	Indirect Offer View
	Offer Files List
	Phone Offer Detail View
	Phone Offer Literature View
	Campaign Responses View - Non Admin
	Contact Response View - Non Admin
	Response Attachment View
Marketing Information File – Base (continued)	Response Detail View (Detail)
	Response Detail View
	Response Opportunity View
	Response Order View
	Response Product_Int View
	Response View
	Campaign Responses View
Sales Information File – Base	Contact Detail - Opportunities View
	Households Opportunities Listing View (read-only)
	All Opportunity Attachments Across Orgs View
	All Opportunity Attachments View
	Contact Detail - Opportunities View
	My Clients Opportunities View
	My Company Opportunities View
	My Opportunity Attachments View
	My Teams Opportunity Attachments View
	Opportunity Default Chart View
	Opportunity Detail - Decision Issues View
	Opportunity Detail - Competitors View
	Opportunity Category Search View
	Opportunity Product Analysis Chart View
	All Opportunities across My Organizations
	All Opportunities across Organizations
	All Opportunity List View
	Manager's Opportunity List View
	Opportunity Administration View
	Opportunity Attachment View
	Opportunity Category View
	Opportunity Detail - Activities View
	Opportunity Detail - Contacts View
Sales Information File – Base (continued)	Opportunity Detail - Indirect Accounts View
	Opportunity Detail - Organizations View
	Opportunity Detail - Products View
	Opportunity Detail - Sales Team View
	Opportunity Details
	Opportunity Explorer View
	Opportunity List View
	Opportunity Manager's Explorer View
	Opportunity Messaging List View
	Opportunity Note View
	Opportunity Organization Analysis View
	Opportunity Activity Plan
	Opportunity Assessment View
	Opportunity Detail - Competitors View
	Opportunity Detail - Decision Issues View
	Opportunity Skill View
	Opportunity Monthly Calendar View
	Opportunity Default Chart View
	Account Quote View
	Admin Cost List
	Admin Cost List Item
	All Products across Organizations
	All Quote List View
	All Quotes across Organizations
	Contact Detail - Quote View
	Manager's Quote List View
	Opportunity Detail - Products View
	Opportunity Quote View
	Payment Terms
	Personal Quote List View
	ISS Product Administration View
Sales Information File – Base (continued)	ISS Joint Workspace View
	Product Detail Price Lists Administration View
	Product Line Administration View
	Quote Administration View
	Quote Attachment View
	Quote Bill To/Ship To View
	Quote Detail View
	Quote Item Detail View
	Quote Item XA View
	Quote Item Promotion Deal View
	Quote List Detail View
	Quote List View
	Quote Manager's Explorer View
	Quote Orders View
	Quote Single Product View
	Quote Terms View