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Analytics > Dashboards > Prebuilt Dashboards - Marketing Effectiveness Dashboard

Prebuilt Dashboards - Marketing Effectiveness Dashboard

The Marketing Effectiveness dashboard contains information about your campaigns and includes analyses for completed campaigns, lead aging, follow-up status, lead source trends, and opportunity volume. You can filter these analyses based on:

• Fiscal Quarter
• Fiscal Year

After adjusting any of the filter values, click Apply to apply the new filter selections to the analyses.

To display the Marketing Effectiveness dashboard in the Analytics tab, pull down the Dashboards menu and choose Marketing Effectiveness.

NOTE: In the prebuilt dashboard, the field labeled Data was refreshed as of shows the value of the USER_LAST_REFRESH_DT session variable. This variable holds the timestamp, in the user’s timezone, of the start of the most recent refresh of the historical data. In earlier releases of the Analytics functionality, the prebuilt analyses showed the value of the LAST_REFRESH_DT variable.