Artificial Intelligence (AI)

The best AI comes from the best data, and Siebel CRM is often the mission-critical, highly integrated powerhouse of large organizations. One system, One data source, better AI.

Siebel AI adopts an open and flexible approach to embedding AI into existing business workflows.

AI capabilities across the Siebel CRM platform help boost productivity and give leaders an edge by helping them analyse data faster and generate unique insights that drive better decision-making.

Abstract background image representing Oracle Cloud Infrastructure and innovation

Siebel AI, open and flexible

01Unified data

From day one, Siebel CRM was designed as a truly unified system, connecting every part of your organisation through a single data model. The best AI comes from the best data. And the best data comes from a unified application. Because Siebel CRM centralises data from every corner of the business, it creates the ideal foundation for powerful, actionable AI.

02AI your way

While most CRM vendors are adding AI as fixed, embedded features, our platform-first approach of a protocol-based, extensible architecture allows organizations to align their own AI strategy with structured, governed, and developer-defined interactions between Siebel CRM and external AI systems.

03Extensible AI

The Siebel CRM platform is built to be extremely open and flexible – which means that while we’ve embedded AI into out of the box use cases, customers and partners can go even further, using our pre-built components to build any AI solution on top of Siebel CRM.

04AI anywhere you want

With the open and flexible AI framework, you can plug any LLM you want into your Siebel CRM deployment. If you are concerned about important customer data leaving the building, you can choose to leverage a local LLM. If you want to use the latest and greatest cloud-based LLM, you can do that too. The choice is yours.

05In-place modernization

In-place modernization transforms a CRM from a passive "gold mine" of data into an active growth engine by layering AI directly onto existing historical records without the risk of migration. This allows organizations to immediately leverage years of proprietary insights to fuel predictive analytics and personalized automation while keeping their established workflows intact.

06Accelerate innovation

As everyday tasks become easier to automate with conversational AI and familiar tools like Codex and Claude, organizations can reduce the impact of labor shortages, employee turnover, and hard-to-find specialist skills. Teams can scale innovation faster, simplify CRM adoption, and launch AI use cases safely, with human oversight in place to prevent unexpected outcomes.

AI Services

Siebel AI Framework

Flexible and versatile AI framework to leverage both pre-configured and configurable AI features. Developers can access AI services via REST APIs and SDKs as well as through Siebel CRM native components like Workflows or scripts.

As a result, organizations can quickly and easily adopt the latest AI capabilities into their Siebel CRM deployment to enrich productivity, workflows and business insights.

Ability to plug and play any LLM you want i.e. Mistral

Generative AI

OCI Generative AI is a fully managed service that provides a set of state-of-the-art, customizable large language models (LLMs) that cover a wide range of use cases, including chat, text generation, summarization, and creating text embedings. Built on OCI Generative AI, Siebel CRM supports functional use cases within existing business workflow. These built-in features allow customers to take full advantage of both foundational and specialized large language models (LLMs).

Pre-configured Generative AI capabilities include:

  • Summarization: Generate a closing/transfer summary of the Service Request that can be reviewed and revised
  • Sentiment Analysis: Determine the sentiment of all inbound communication to understand how a customer is feeling about their current service
  • Siebel GSAT (Generated Satisfaction Score) is an AI-powered metric that automatically calculates customer satisfaction following an interaction.

Configurable Generative AI capabilities include:

  • Customer feedback summarization
  • Case/Incident summarization
  • Multimodal AI - support multiple types of data—such as text, and images—to generate more comprehensive insights and responses.

Traditional AI

Oracle Cloud Infrastructure (OCI) AI services are a collection of offerings, including OCI Language, OCI Vision, OCI Speech and OCI Document Understanding, with prebuilt models that make it easier to leverage AI. Traditional AI features within Siebel CRM are powered by OCI AI Services. The AI Services-powered capabilities are pre-configured into Siebel CRM via the Siebel AI Framework.

Pre-configured AI capabilities include:

  • Speech-to-Text Transcription: Transcribe call center calls and links them to Service Request
  • Detection of personally identifiable information/private health information: Identify, classify, and de-identify PII/PHI in Service Request

Configurable AI capabilities include:

  • Custom text classification: Classify incoming Service Requests and auto-populate the Area and Subarea fields
  • Email translation: Detect the email language and translate incoming emails
  • Image Classification: Classify images into pre-defined categories

Adoption

Siebel CoE

Easily adopt AI capabilities in Siebel CRM with forward deployed Siebel AI Center of Excellence (CoE).

Our CoE team operate as a free advisory service and can help to bridge the gap between AI concepts and use-cases to real-world implementation and production delivery.

Find out more

Siebel AI Health Check

As organizations roll out AI capabilities, it's crucial to ensure they are implemented securely and effectively.

Oracle CSS provide a Siebel CRM AI Health Check service to help organizations ensure their AI implementations are secure and effective.

Find out more

Oracle AI Factory

Oracle CSS supports Siebel CRM customers at every stage of the AI journey with structured pathways and tailored solutions focused on measurable outcomes.

Oracle AI Factory is a comprehensive set of customer and partner support services designed to help you rapidly adopt, scale, and optimize AI for tangible business results.

Find out more

Security

Governance & Defense

While AI agents and large language models (LLMs) offer significant benefits, their use can introduce additional risks to organizations.

  • As organizations deploy AI capabilities at scale, the main security shift is from protecting a CRM database to protecting an AI-enabled decision and action layer sitting on top of sensitive customer data.
  • The most important controls are strong data minimisation, permission-aware retrieval, prompt-injection defences, least-privilege agent design, human approval for high-impact actions, vendor governance, and full auditability.

Siebel AI Health Check

As organizations roll out AI capabilities, it's crucial to ensure they are implemented securely and effectively.

Oracle CSS provide a Siebel CRM AI Health Check service to help organizations ensure their AI implementations are secure and effective.

Find out more

AI-Driven Solutions for Siebel Customers

Siemens
Enhancing multilingual communication in Siebel Call Centers with AI-Driven email translation

Proximus
Use Github Copilot for Siebel code-assist

Ideaport Riga
Magnet AI, a free, open-source, low-code solution for Siebel & GenAI